YETI has revolutionized the outdoor world with products designed to withstand the most extreme conditions. Since its creation in 2006, it has gone beyond just coolers, becoming an iconic brand that defines durability, style, and performance in outdoor activities.
YETI has become an essential reference in the world of outdoor activities. But its story began very simply and practically. In 2006, brothers Roy and Ryan Seiders realized that there wasn’t a cooler capable of withstanding the tough conditions of their outdoor adventures. With no options available in the market, they decided to create one. This is how YETI was born, with the mission to make durable, resistant, and functional products for outdoor enthusiasts. Since then, the brand has expanded its catalog and redefined what it means to be prepared to face the elements.
YETI has built a reputation for quality, innovation, and resilience, becoming one of the must-have brands for those seeking extreme adventures. Furthermore, it has managed to go beyond traditional activities and establish its presence in a variety of sports and unexpected collaborations, all linked to its BuiltForTheWild slogan. Here are some of the most interesting facts about YETI:
1. The Secret is in Rotomolding
YETI uses a manufacturing process known as rotomolding, also used in the making of kayaks. This process allows for the creation of products without joints, eliminating the weaknesses where products could break. The result: extremely durable products that can withstand extreme conditions.
2. YETI vs. The Bear
In 2009, YETI demonstrated the durability of its products by leaving a YETI Tundra cooler with fish and peanut butter for a bear, Yogui style. According to the Interagency Grizzly Bear Committee (IGBC) standards, the test proved that not only was the cooler virtually indestructible, but also safe for bears.
3. YETI and the Stunt Double
In another one of their most popular campaigns, YETI products accompanied a stunt double during some of the most daring scenes, facing falls, fire, and accidents. No YETI product was damaged, though we can’t say the same for the stunt double.
4. Collaboration with Lexus
In 2022, YETI surprised everyone with a collaboration with Lexus. Together, they created a concept car, the Lexus Overlander SUV and the LX600, with YETI products designed specifically for extreme adventures. This collaboration took YETI’s gear to a new level of luxury and functionality.
5. Presence in Skateboarding
YETI sees skateboarding as just another form of outdoor activity. The brand sponsors some of the most influential skaters, such as Louie Lopez, Geoff Rowley, and Nora Vasconcellos, merging two worlds that seem different but share the same passion.
With Louie Lopez, YETI created a special Tundra along with brands like Converse, Fucking Awesome, Noah, and other collaborators. Released in a limited edition for Friends & Family, it’s one of the most coveted items by collectors and YETI enthusiasts.
6. YETI x Austin FC
Since 2021, YETI has been the main sponsor of Austin FC, the team owned by actor Matthew McConaughey.
7. Artists and Extreme Sports Ambassadors
The brand boasts an impressive range of ambassadors, from rodeo cowboys to world-class surfers. Among them, Stephanie Gilmore, one of the most famous surfers, is a prime example of how YETI supports extreme athletes.
8. Metallica is a Fan of YETI
The collaboration between YETI and Metallica is a perfect example of how the brand has transcended beyond just sports and outdoor activities. YETI accompanies the band’s tours and even has exclusive products.
9. FOOTDISTRICT’s Own edition
FOOTDISTRICT also teamed up with YETI for a limited edition for Family & Friends. YETI has achieved what few brands manage: creating products that not only serve a function but also become a symbol of durability, style, and versatility.
From extreme activities to collaborations with major brands, YETI continues to lead the way for those seeking products that can handle anything. If you haven’t tried their products yet, now might just be the time to do so.