{"id":9907,"date":"2023-02-15T15:55:21","date_gmt":"2023-02-15T14:55:21","guid":{"rendered":"https:\/\/blog.footdistrict.com\/?p=9907"},"modified":"2024-02-29T15:51:08","modified_gmt":"2024-02-29T14:51:08","slug":"puma-velophasis-back-to-the-00s","status":"publish","type":"post","link":"https:\/\/blog.footdistrict.com\/en\/puma-velophasis-back-to-the-00s\/","title":{"rendered":"Puma Velophasis: back to the 00s"},"content":{"rendered":"\n

PUMA archive is vast and within it we find timeless icons. But there is way more life apart from models like Clyde or Suede, or clothes like the T7 tracksuit: along with these classics, there is a lot of technology.<\/p>\n\n\n\n

With all this technology, they have created a new design, the PUMA Velophasis<\/strong>. It takes us back to a time when we could still believe in flying cars, and the eradication of diseases.<\/p>\n\n\n\n

The excessive 2000s<\/h2>\n\n\n\n

It is always said that the 1980s and 90s were very excessive: endless economic growth, stock exchange, technologies, a wider and multicultural world. However, even with those things, running silhouettes was somehow minimalist. It was a sport where people wanted to go faster and farther than everyone else.<\/p>\n\n\n\n

But with the arrival of the 2000s and the definitive democratisation of running, chunky aesthetics and<\/em> maximalism came to the shoes, especially thinking about the ankles and knees of an audience that have not ever played nor practised any sport.<\/p>\n\n\n

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Puma Velosis. Fuente: TakeMORE<\/strong><\/figcaption><\/figure><\/div>\n\n\n

PUMA took out all its know-how and opted for technologies such as iCell, e+CELL and EverRide to guarantee cushioning and comfort in virtually any circumstance, in addition to creating a line, COMPLETE, perfect for running both the most demanding runner and the newbie,<\/em> which would later become the perfect profile to be ambassador of amateur sport on social media.<\/p>\n\n\n\n

In addition, increasingly thicker, cushioned and lightweight soles due to the use of new generation foams, visual maximalism also reached<\/em> the uppers, but without sacrificing lightness and support: multi-layer meshes that allowed perspiration or reinforcements in leather or TPU, created structures perfectly accompanied by strident or metallic colors.<\/p>\n\n\n\n

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In short, a perfect product for anyone who wants to go into running.<\/p>\n\n\n\n

The result of that inheritance, the PUMA Velophasis<\/h2>\n\n\n\n

With this new silhouette, PUMA<\/a> honours that futuristic style of the 2000s and that permeated every aspect, from fashion to design, with pop culture elements from the Glo-fi<\/strong> or the Vaporwave<\/strong> as main influences.<\/p>\n\n\n

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Source: P\u00e1gina12<\/a><\/strong><\/figcaption><\/figure><\/div>\n\n\n

Bold colours, multilayered uppers with metallic insertions and a chunky midsole create a perfect silhouette for everyday use.<\/p>\n\n\n\n

As Y2K fashion is returning strongly and the Velophasis are a perfect piece to combine for a bold style. Figures such as Skepta or Kyle Kuzma have already surrendered to this 00s new take.<\/p>\n\n\n\n

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Kyle Kuzma debuts the 2023 PUMA Velophasis pic.twitter.com\/X8eEcLmvsD<\/a><\/p>— Modern Notoriety (@ModernNotoriety) November 30, 2022<\/a><\/blockquote>