{"id":7046,"date":"2021-12-21T16:47:02","date_gmt":"2021-12-21T15:47:02","guid":{"rendered":"http:\/\/52.30.207.235\/converse-loyalty-weapon-cx-reinventing-the-legend\/"},"modified":"2021-12-21T16:47:02","modified_gmt":"2021-12-21T15:47:02","slug":"converse-loyalty-weapon-cx-reinventing-the-legend","status":"publish","type":"post","link":"https:\/\/blog.footdistrict.com\/en\/converse-loyalty-weapon-cx-reinventing-the-legend\/","title":{"rendered":"CONVERSE LOYALTY WEAPON CX: REINVENTING THE LEGEND"},"content":{"rendered":"

Although known worldwide for its iconic silhouette, the Chuck Taylor All Star<\/a>, Converse has a number of legendary models that are well worth revisiting. This is the case with the Converse CX Weapon, a basketball sneaker that is back, improved but still retaining all its essence. <\/strong><\/p>\n

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The decline of a legend<\/strong><\/p>\n

The year was 1986 and <\/span>Converse<\/strong><\/a>, once a favourite brand of virtually every NBA player, <\/span>had been in steep decline <\/strong>since Nike’s 1984 launch of the legendary Air Jordan 1<\/a> turned the basketball shoe market upside down. <\/span><\/p>\n

And it was not only Nike<\/a> that took the lead, as other brands such as Reebok<\/a> and adidas<\/a> quickly realised that <\/span>the future of basketball sneakers lay in the use of cutting-edge technology<\/strong> combined with an association of the product with the image of the great players of the moment.<\/span><\/p>\n

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Converse Weapon or the secret weapon for reigning supreme on the courts <\/strong><\/p>\n

Fortunately for the Massachusetts brand, this situation was about to change with the launch of what was to be its big secret weapon: <\/span>the Converse Weapon<\/strong>. <\/span><\/p>\n

Following Nike’s example of customising the shoe in the colours of Michael Jordan’s Chicago Bulls, <\/span>Converse created a silhouette that could be constructed in a combination of three colours<\/strong> to suit any NBA team or player. <\/span><\/p>\n

Ultimately it was <\/span>Larry Bird, of the Boston Celtics and Earvin ‘Magic’ Johnson of the Los Angeles Lakers <\/strong>– rivals from their college days on the court, but excellent friends – who would be chosen, both with their respective personalised trainers. The result? <\/span>The launch was a complete success<\/strong> and Converse once again took its place in the world’s most competitive basketball league. <\/span><\/p>\n

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 <\/p>\n

 <\/p>\n

The 80s icon returns in 2021<\/strong><\/p>\n

35 years after the launch of one of its most iconic silhouettes, <\/span>Converse introduces the Converse Loyalty Weapon CX<\/a><\/strong>, a reboot of the shoe that turned basketball courts around the world upside down. <\/span><\/p>\n

Keeping the original design largely intact, the Converse Loyalty Weapon CX<\/a> features a <\/span>premium leather upper<\/strong> with the brand’s iconic logo on the side and the <\/span>‘y’ structure<\/strong> that supports the ankle and increases stability with every stride. <\/span><\/p>\n

Underneath, the classic midsole of the basketball silhouette has been transformed thanks to the<\/span> CX foam injection<\/strong>, adding thickness and power to the whole shoe. In addition, the rubber on the sole also increases in size, peeking out from the sides. <\/span>A futuristic redesign<\/strong> for the former queen of the courts to regain her throne, this time on the streets. <\/span><\/p>\n

 <\/p>\n

The new Converse Loyalty Weapon CX is now available at FOOTDISTRICT.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Although known worldwide for its iconic silhouette, the Chuck Taylor All Star, Converse has a number of legendary models that are well worth revisiting. This is the case with the<\/p>\n","protected":false},"author":1,"featured_media":22213,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,60,63],"tags":[],"powerkit_post_featured":[4,7,5,6,8],"class_list":{"0":"post-7046","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-editorial","8":"category-news","9":"category-noticias"},"_links":{"self":[{"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/posts\/7046","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/comments?post=7046"}],"version-history":[{"count":0,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/posts\/7046\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/media\/22213"}],"wp:attachment":[{"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/media?parent=7046"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/categories?post=7046"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/tags?post=7046"},{"taxonomy":"powerkit_post_featured","embeddable":true,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/powerkit_post_featured?post=7046"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}