{"id":6922,"date":"2020-11-25T10:03:32","date_gmt":"2020-11-25T09:03:32","guid":{"rendered":"http:\/\/52.30.207.235\/424-finally-lands-at-foot-district\/"},"modified":"2020-11-25T10:03:32","modified_gmt":"2020-11-25T09:03:32","slug":"424-finally-lands-at-foot-district","status":"publish","type":"post","link":"https:\/\/blog.footdistrict.com\/en\/424-finally-lands-at-foot-district\/","title":{"rendered":"424 finally lands at Foot District"},"content":{"rendered":"<p><b>If there\u2019s something that characterizes Guillermo Andrade \u2013 head of design and co-founder of 424 on Fairfax \u2013<\/b><b> <\/b><b>it is to know how to precisely translate the current affairs, such as police brutality or immigration, to his garments. Graphic sweatshirts and red bracelets are two of the brand\u2019s major symbols.<span class=\"Apple-converted-space\">\u00a0<\/span><\/b><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-66366\" src=\"https:\/\/blog.footdistrict.com\/wp-content\/uploads\/magefan\/footdistrict-424-llega-fd-2-1.jpg\" alt=\"424\" width=\"1000\" height=\"667\" \/><\/p>\n<p>The truth is that 424 became a world reference in the fashion scene. Not only in Los Angeles, but all around the globe. What began as an internal project is already a worldwide phenomenon that has got the support of loyal followers such as Kendrick Lamar, A$AP Rocky, Wiz Khalifa or The Weeknd, among others.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>However, things haven\u2019t always been easy for him. The brand began in 2010 as a jewelry line that did not succeed. <b>\u201cThe first years, barely no one came to the store\u201d<\/b>, admits Andrade. But as a result of his perseverance and effort, he proved that the American dream is not just an urban legend.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-66367\" src=\"https:\/\/blog.footdistrict.com\/wp-content\/uploads\/magefan\/footdistrict-424-llega-fd-3-1.jpg\" alt=\"Arsenal\" width=\"1000\" height=\"667\" \/><\/p>\n<p>Not even a year ago, in October 2019, the brand was taking a bold step forward into the football scene. Since then, 424 is <b>Arsenal\u2019s official sponsor<\/b> through a two-year agreement thanks to its close relationship to the Spanish player H\u00e9ctor Beller\u00edn. This was the first time that 424 blended contemporary streetwear with high-level professional sport.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>It is undeniable that 424\u2019s success relies on the configuration of an excellent and easily recognizable streetwear formula. Nevertheless, this is not synonymous to exorbitant prices. The brand has found the <b>perfect balance<\/b> between luxury and accessibility. <span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-66368\" src=\"https:\/\/blog.footdistrict.com\/wp-content\/uploads\/magefan\/footdistrict-424-llega-fd-4-1.jpg\" alt=\"424 FD\" width=\"1000\" height=\"667\" \/><\/p>\n<p>Guatemalan heritage, urbanite essence and advanced functionality finally arrive to Foot District by the hands of these three digits. <a href=\"https:\/\/footdistrict.com\/en\/four-two-four\/\" target=\"_blank\" rel=\"noopener noreferrer\">424 is <b>now available<\/b><\/a> in our catalogue!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If there\u2019s something that characterizes Guillermo Andrade \u2013 head of design and co-founder of 424 on Fairfax \u2013 it is to know how to precisely translate the current affairs, such<\/p>\n","protected":false},"author":1,"featured_media":22219,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[60,63],"tags":[],"powerkit_post_featured":[4,7,5,6,8],"class_list":{"0":"post-6922","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news","8":"category-noticias"},"_links":{"self":[{"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/posts\/6922","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/comments?post=6922"}],"version-history":[{"count":0,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/posts\/6922\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/media\/22219"}],"wp:attachment":[{"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/media?parent=6922"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/categories?post=6922"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/tags?post=6922"},{"taxonomy":"powerkit_post_featured","embeddable":true,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/powerkit_post_featured?post=6922"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}