{"id":6837,"date":"2020-09-14T16:42:47","date_gmt":"2020-09-14T14:42:47","guid":{"rendered":"http:\/\/52.30.207.235\/behind-032c-freedom-research-and-creativity\/"},"modified":"2020-09-14T16:42:47","modified_gmt":"2020-09-14T14:42:47","slug":"behind-032c-freedom-research-and-creativity","status":"publish","type":"post","link":"https:\/\/blog.footdistrict.com\/en\/behind-032c-freedom-research-and-creativity\/","title":{"rendered":"Behind 032C. Freedom, research and creativity"},"content":{"rendered":"

The cult magazine 032C, founded by Joerg and Maria Koch in Berlin, has achieved to place its complementary clothing brand as one of the streetwear\u2019s most powerful brands.<\/strong> We welcome them to our catalogue with a brief tour through their history and success.<\/p>\n

\"032C\"<\/p>\n

From its headquarters in Santa In\u00e9s, the reconverted brutalist church in Berlin, the couple Maria and Joerg Koch get the ball rolling to bring 032C to life. It all started in 2001 as a magazine doing pioneer work in contemporary culture, focusing on arts, fashion, politics and other relevant issues.<\/p>\n

\"032C\"<\/p>\n

032C is more than a media of divulgating trends. They have values, identity, principles and a spirit of youthful resistance behind it. 032C exhibits a certain level of anti-culture and an audacious critic to the fiercest capitalism. It was something new, something sharp and fresh. Just how their slogan defines it, a \u201cmanual for freedom, research and creativity\u201d<\/strong>.<\/p>\n

\"032C\"<\/p>\n

From merchandising to fashion icon<\/h4>\n

Their prompt success made them fly higher even more. It was in 2015 when the homonym brand was born. The red color, precisely the one in the Pantone code 032C, would become the flagship of the brand, whose garments are mainly simple and easy to wear designs that were originally created as mere merchandising. Graphics decorating T-Shirts, sweatshirts and other wardrobe essentials with the four digits either embroidered of printed. Amongst their features, we can also find references to other cultural areas. Brutalist decorations, illustrations that allude to the motocross scene or subtle nods to controverted spaces like the Virgin Islands\u2019 tax haven. They went through that and much more. 032C played with the late capitalism\u2019s and the streetwear\u2019s codes, achieving a very own cultural universe.<\/strong> And it works for Paris\u2019 avant-garde artists as well as for teenagers going to high school.<\/p>\n

\"032C\" \"032C\"<\/p>\n

The magazine gets published both digital and printed twice a year. Artists such as Cali Thornhill DeWitt, 1017 ALYX 9SM or Gosha Rubinsky, as well as brands like St\u00fcssy and Birkenstock, already collaborated with them<\/strong>. Researching and exhibiting their creative freedom is their thing. 032C\u2019s clothing line has experimented with DIY kits and with bootlegs, among other things. But their principles stay always more than clear. One of them is reducing to a minimum the chain between them and the customer. So the retailers that sell their brand are not many and are carefully selected. And Foot District is now fortunately amongst them<\/strong>.<\/p>\n

\"032C\"<\/p>\n

Get now the latest from 032C<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

The cult magazine 032C, founded by Joerg and Maria Koch in Berlin, has achieved to place its complementary clothing brand as one of the streetwear\u2019s most powerful brands. We welcome<\/p>\n","protected":false},"author":1,"featured_media":22219,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[60,63],"tags":[],"powerkit_post_featured":[4,7,5,6,8],"class_list":{"0":"post-6837","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news","8":"category-noticias"},"_links":{"self":[{"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/posts\/6837","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/comments?post=6837"}],"version-history":[{"count":0,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/posts\/6837\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/media\/22219"}],"wp:attachment":[{"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/media?parent=6837"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/categories?post=6837"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/tags?post=6837"},{"taxonomy":"powerkit_post_featured","embeddable":true,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/powerkit_post_featured?post=6837"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}