{"id":6770,"date":"2020-06-22T08:58:41","date_gmt":"2020-06-22T06:58:41","guid":{"rendered":"http:\/\/52.30.207.235\/quality-and-craft-new-balances-formula\/"},"modified":"2020-06-22T08:58:41","modified_gmt":"2020-06-22T06:58:41","slug":"quality-and-craft-new-balances-formula","status":"publish","type":"post","link":"https:\/\/blog.footdistrict.com\/en\/quality-and-craft-new-balances-formula\/","title":{"rendered":"Quality and craft, New Balance\u2019s formula"},"content":{"rendered":"<p><strong>In the last few years, New Balance sneakers are being appreciated and valued also from younger generations. Far from what people might think, the brand\u2019s comeback is not explained by the fact that several talents chose to wear and boast them on media. New Balance\u2019s success resides on its history, its craft and its principles.<\/strong><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-65938 size-full\" src=\"https:\/\/blog.footdistrict.com\/wp-content\/uploads\/magefan\/footdistrict-new-balance-12-1.jpg\" alt=\"new-balance-craft\" width=\"1000\" height=\"661\" \/><\/p>\n<p>New Balance was born with the purpose <strong>to solve the working class\u2019 feet problems.<\/strong> The brand\u2019s early products were not sneakers but adequate arch supports to relief this sector\u2019s feet pain due to hard work. This origin might be the best explanation for New Balance\u2019s clear focus on quality, taking care of each detail in their design to achieve a high comfortable piece with every model.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-65939 size-full\" src=\"https:\/\/blog.footdistrict.com\/wp-content\/uploads\/magefan\/footdistrict-new-balance-7-1.jpg\" alt=\"craft-nb\" width=\"1000\" height=\"700\" \/><\/p>\n<h4>Quality above all<\/h4>\n<p>Furthermore, <strong>the brand manufactures in Flimby, United Kingdom <\/strong>(the line Made in UK) <strong>and in the United States<\/strong> (the line Made in USA). Disassociating themselves by doing so from the rest of the companies whose manufactures are located in countries like India or Vietnam. <strong>They always use high quality materials<\/strong>, among which we can find nubuck, suede, leather, premium nylon and other textiles.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-65940 size-full\" src=\"https:\/\/blog.footdistrict.com\/wp-content\/uploads\/magefan\/footdistrict-new-balance-5-1.jpg\" alt=\"Factory New Balance\" width=\"1000\" height=\"661\" \/><\/p>\n<p><div class=\"video-shortcode\"><iframe title=\"MADE IN THE USA: NEW BALANCE 990v4\" width=\"1160\" height=\"653\" src=\"https:\/\/www.youtube.com\/embed\/3tfYXoQo9nQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<\/p>\n<p>The technology and performance differ with each specific model, but they always keep up with their own quality standards. The <a href=\"https:\/\/footdistrict.com\/en\/blog\/what-type-of-sole-do-i-need\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Vibram sole<\/strong><\/a> is one of New Balance\u2019s most characteristic features for an excellent grip, as well as the <strong>ENCAP midsole.<\/strong> This system consists of a combination of polyurethane foam and a EVA core. This results in a great capacity for shock absorption and rebound. The ENCAP technology provides the needed cushioning on every step, guaranteeing stability and durability.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-65941 size-full\" src=\"https:\/\/blog.footdistrict.com\/wp-content\/uploads\/magefan\/footdistrict-new-balance-10-1.jpg\" alt=\"NB\" width=\"1000\" height=\"661\" \/><\/p>\n<h4>A special marketing<\/h4>\n<p>Apart from that, New Balance\u2019s marketing focuses on achieving that their products speak for themselves. <strong>They don\u2019t pay celebrities to say how good their sneakers are<\/strong>. On the contrary, they focus on making their sneakers so good that it\u2019s impossible not to say so. <strong>The famous Steve Jobs moment in 1982 <\/strong>included, when he proudly wore the first model over $100 in history, the 992. Their most iconic marketing moment was with <strong>James Worthy. He was only celebrity officially supporting the brand<\/strong>, when he promoted the Hightop 740 model.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-65942 size-full\" src=\"https:\/\/blog.footdistrict.com\/wp-content\/uploads\/magefan\/footdistrict-new-balance-3-1.jpg\" alt=\"Steve Jobs\" width=\"1000\" height=\"700\" \/><\/p>\n<p><a href=\"https:\/\/footdistrict.com\/new-balance\/\" target=\"_blank\" rel=\"noopener noreferrer\">New Balance<\/a>\u2019s trajectory is more than enough to understand that this is a brand that will always survive by itself. A demonstration that quality and craft are still, luckily, guarantees of success.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-65944 size-full\" src=\"https:\/\/blog.footdistrict.com\/wp-content\/uploads\/magefan\/footdistrict-new-balance-4-1.jpg\" alt=\"Worthy\" width=\"1000\" height=\"661\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the last few years, New Balance sneakers are being appreciated and valued also from younger generations. Far from what people might think, the brand\u2019s comeback is not explained by<\/p>\n","protected":false},"author":1,"featured_media":22221,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[60,63],"tags":[],"powerkit_post_featured":[4,7,5,6,8],"class_list":{"0":"post-6770","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news","8":"category-noticias"},"_links":{"self":[{"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/posts\/6770","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/comments?post=6770"}],"version-history":[{"count":0,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/posts\/6770\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/media\/22221"}],"wp:attachment":[{"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/media?parent=6770"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/categories?post=6770"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/tags?post=6770"},{"taxonomy":"powerkit_post_featured","embeddable":true,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/powerkit_post_featured?post=6770"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}