{"id":6580,"date":"2019-08-12T10:07:22","date_gmt":"2019-08-12T09:07:22","guid":{"rendered":"http:\/\/52.30.207.235\/sneaker-of-the-week-19-adidas-ultraboost-2-0-city-series\/"},"modified":"2019-08-12T10:07:22","modified_gmt":"2019-08-12T09:07:22","slug":"sneaker-of-the-week-19-adidas-ultraboost-2-0-city-series","status":"publish","type":"post","link":"https:\/\/blog.footdistrict.com\/en\/sneaker-of-the-week-19-adidas-ultraboost-2-0-city-series\/","title":{"rendered":"Sneaker of the Week #19: adidas UltraBoost 2.0 \u2018City Series\u2019"},"content":{"rendered":"

What\u2019s the first sneaker you think of when you hear the name adidas<\/a>? For decades, the shell-toed Superstar reigned supreme as the brand\u2019s most iconic,\u00a0praised and celebrated by everyone from Run-DMC to Pharrell Williams. However, in this day and age, it\u2019s far more likely that your mind was drawn to something newer. The face of adidas has changed dramatically since the introduction of BOOST technology and there really is one standout model to thank, our pick for Sneaker of the Week, the trusty adidas UltraBoost.<\/strong><\/p>\n

\"adidas<\/p>\n

adidas UltraBoost 2.0 \u2018City Series\u2019<\/h2>\n

BOOST technology made its retail debut in 2013 on the OG Energy Boost. The performance-focused runner introduced the world to BASF\u2019s specially engineered energy-returning foam, which was pitted as a three-striped competitor for Nike<\/a>\u2019s, then cutting edge, Lunarlon technology. While the Energy Boost left athletic consumers impressed, it barely registered on the radar of hype-driven streetwear connoisseurs \u2013 that was until an all-white pair found their way on to Kanye West\u2019s feet. A few days later, the Energy Boost was replaced by a \u2018Triple White\u2019 pair of OG UltraBoost 1.0s and the market truly took notice.<\/p>\n

Before Kanye\u2019s first signature adidas release had even hit shelves, the UltraBoost was adopted as the unofficial footwear of choice for stans of the Louis Vuitton Don. It delivered all of the Boost-blessed cushiness that the Energy Boost offered before it, but with an upper that was, not only comfier, but also significantly more palatable for casual tastes \u2013 thanks in large part to its streamlined design that echoed Nike\u2019s fan-favourite king of comfort: the Air Presto. With the UltraBoost, adidas had its giant-slayer and, together with the stream of Yeezy Boost<\/a> releases, managed to launch adidas sales numbers into the stratosphere. The UltraBoost was the right shoe at the right time and it still reigns as one of the comfiest on the market.<\/p>\n

\"adidas<\/p>\n

We\u2019ve seen the UltraBoost undergo a few facelifts over the years, to varying degrees of success, but it is only recently, with retro releases entering the Boost vernacular, that adidas has begun to recognise and appreciate the appeal and advantages of each individual design. We were blessed to see the OG UltraBoost 1.0 return in peak form in 2018 and now, with the benefit of hindsight, adidas has finally managed to fine-tune its successor: the often-divisive UltraBoost 2.0.<\/p>\n

For the model\u2019s latest outing, in a \u2018City Series\u2019 double drop, adidas\u2019 design team have dished up two make-ups inspired by the cities of New York and Paris and neither disappoints. Both designs feature a gentle sprinkling of patriotic symbolism \u2013 in this case literally stars and stripes \u2013\u00a0but it is their masterful balance of conservative and crazy that really makes these stand out. The 2.0\u2019s layered toe box knit \u00a0is commonly a point of criticism, but on these it just works. They mightn\u2019t be the most hyped sneaker of late, but we\u2019re happy to give them top honours all the same.<\/p>\n

The adidas UltraBoost 2.0 \u2018City Series Paris\u2019 and \u2018City Series New York\u2019 are available to purchase right now through all Foot District locations and the Foot District online store.<\/p>\n","protected":false},"excerpt":{"rendered":"

What\u2019s the first sneaker you think of when you hear the name adidas? For decades, the shell-toed Superstar reigned supreme as the brand\u2019s most iconic,\u00a0praised and celebrated by everyone from<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63],"tags":[],"powerkit_post_featured":[],"class_list":{"0":"post-6580","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-noticias"},"_links":{"self":[{"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/posts\/6580","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/comments?post=6580"}],"version-history":[{"count":0,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/posts\/6580\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/media?parent=6580"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/categories?post=6580"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/tags?post=6580"},{"taxonomy":"powerkit_post_featured","embeddable":true,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/powerkit_post_featured?post=6580"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}