{"id":6505,"date":"2019-06-18T15:34:33","date_gmt":"2019-06-18T14:34:33","guid":{"rendered":"http:\/\/52.30.207.235\/mixed-up-the-truth-behind-nikes-newest-air-max-90s\/"},"modified":"2019-06-18T15:34:33","modified_gmt":"2019-06-18T14:34:33","slug":"mixed-up-the-truth-behind-nikes-newest-air-max-90s","status":"publish","type":"post","link":"https:\/\/blog.footdistrict.com\/en\/mixed-up-the-truth-behind-nikes-newest-air-max-90s\/","title":{"rendered":"Mixed Up: The Truth Behind Nike\u2019s Newest Air Max 90s"},"content":{"rendered":"

This week, Nike<\/a> bring us two slick new Air Max 90s, dubbed \u2018Side A\u2019 and \u2018Side B\u2019. While many publications have been calling these the \u2018Mixtape\u2019 pack, that name is actually a little off the mark. In fact, it completely overlooks the brilliance behind these carefully combined creations. So, today, with a little help from the knowledgeable crew at Archive.DNA <\/a>we\u2019re here to set the record straight… literally!<\/strong><\/p>\n

\"AIR AIR MAX 90 “A SIDE”<\/div>\n<\/p>\n

<\/h2>\n

The Concept<\/h2>\n

So how do we know that the name \u2018Mixtape\u2019 isn\u2019t quite right? Just take a look at the tongue! While the terms \u2018Side A\u2019 and \u2018Side B\u2019 make sense for a mixtape, the \u201833 1\/3 RPM\u2019 text found beneath the laces does not. It\u2019s actually an obvious references to vinyl records. 33 1\/3 revolutions per minute is the standard speed adopted within the record industry, particularly for full albums. Accordingly, as the Archive.DNA crew have clarified, the shoe is actually a play on the art of sampling \u2013 not mixtapes!<\/p>\n

Mixtapes vs. Sampling<\/h2>\n

You might think it\u2019s splitting hairs to dispute the source of inspiration behind these new 90s \u2013 after all, both combine music \u2013 but the differences in the way they are executed are stark. Creating a mixtape is about championing harmony and flow. It is about grouping songs together of a specific theme, mood or emotion, and ordering them in a way that flows seamlessly from one to the next. While the order is unique, the songs themselves, within a mixtape, are typically just as they were created.<\/p>\n

\"AIR AIR MAX 90 “A SIDE” – Sole<\/div>\n<\/p>\n

 <\/p>\n

Sampling is a completely different beast, however. Sampling isn\u2019t about preservation, it is about dissection. Sampling is the idea of utilising and reinterpreting a minute component of an existing work in order to create something distinctly different from the original product. In music, this can range from a drum loop to a vocal hook, but \u2013 when executed properly \u2013 the end product will be far removed from the track that is sampled. Rather than rest on the comfort of familiarity, sampling is often about sourcing amazing elements from the most obscure and unexpected of places.<\/p>\n

The Execution<\/h2>\n

Nike\u2019s new \u2018Side A\u2019 and \u2018Side B\u2019 Air Max 90s put a new spin on the idea of sampling. We have seen plenty of \u2018What The\u2019 shoe concepts from the Swoosh over the years, all of which have served as greatest hits compilations of memorable sneakers, but these new designs play by a completely different set of rules. Rather than amalgamating the greatest Air Max 90 make-ups, they instead combine distinctive elements from a selection of nine existing designs \u2013 some beloved, some overlooked and some detested \u2013 to create two amazing sneakers that don\u2019t rely on consumers being able to connect them to existing popular designs. In fact, it\u2019ll take a keen eye to detect the majority of components sampled from existing AM90s. Nike have given us a bit of help, with a full list of credits on the clear outsoles (itself a nod to the \u2018King of the Mountain\u2019 90s), but trust us: it\u2019s still one hell of a challenge to spot them all!<\/p>\n

The Samples<\/h2>\n

The nine shoes sampled in the \u2018Side A\u2019 and \u2018Side B\u2019 Air Max 90s are as follows: \u2018OG Infrared\u2019, \u2018King of the Mountain\u2019, \u2018Anniversary Cork\u2019, \u2018Moon Landing\u2019, \u2018Lemon Frost\u2019, \u2018Untold Truth\u2019, \u2018OG\/Ostrich\u2019, \u2018Sunblush\u2019 and \u2018BRS Powerwall\u2019.<\/p>\n

\"AIR AIR MAX 90 “A SIDE”<\/div>\n<\/p>\n

 <\/p>\n

Archive.DNA have managed to deduce every single reference, but they aren\u2019t willing to give away the answers too easily. After all, the beauty in a perfectly sampled composition, is not being able to easily trace the individual elements back to their source. Still, we\u2019ll give you a few to get you started:<\/p>\n

\u20181. OG Infrared\u2019 \u2013 Both designs feature mesh toe boxes, just like the OG \u2018Infrared\u2019 Air Max 90. In the 29 years since the model\u2019s debut, we\u2019ve seen toe boxes made out of everything from leather to velvet.<\/p>\n

\u20184. Moon Landing\u2019 \u2013 Both designs feature mid-foot medial overlays with the iconic crater print from this memorable AM90 tribute.<\/p>\n

\u20186. Untold Truth\u2019 \u2013 This lesser-known release inspired the aggressive \u2018X\u2019 stitching on the heel tabs.<\/p>\n

Can you spot the remaining references?<\/p>\n

–<\/p>\n

\u00a0The Nike Air Max 90 \u2018Side A\u2019 releases at Foot District<\/a><\/strong> on Thursday, June 20, while the Air Max 90 SIDE B releases two days later on Saturday, June 22.<\/em><\/p>\n

Be sure to follow Archive.DNA on Instagram to learn more little known facts about Nike designs and history.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

This week, Nike bring us two slick new Air Max 90s, dubbed \u2018Side A\u2019 and \u2018Side B\u2019. While many publications have been calling these the \u2018Mixtape\u2019 pack, that name is<\/p>\n","protected":false},"author":1,"featured_media":6506,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63],"tags":[],"powerkit_post_featured":[],"class_list":{"0":"post-6505","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-noticias"},"_links":{"self":[{"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/posts\/6505","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/comments?post=6505"}],"version-history":[{"count":0,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/posts\/6505\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/media?parent=6505"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/categories?post=6505"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/tags?post=6505"},{"taxonomy":"powerkit_post_featured","embeddable":true,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/powerkit_post_featured?post=6505"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}