{"id":6438,"date":"2019-04-16T13:57:54","date_gmt":"2019-04-16T11:57:54","guid":{"rendered":"http:\/\/52.30.207.235\/athletic-alchemy-a-look-at-studio-alch\/"},"modified":"2019-04-16T13:57:54","modified_gmt":"2019-04-16T11:57:54","slug":"athletic-alchemy-a-look-at-studio-alch","status":"publish","type":"post","link":"https:\/\/blog.footdistrict.com\/en\/athletic-alchemy-a-look-at-studio-alch\/","title":{"rendered":"Athletic Alchemy: A Look at Studio ALCH"},"content":{"rendered":"

IKEA carry bags, galvanised steel scourers and white cotton tube socks hardly sound like items worthy of the title \u2018avant-garde\u2019, but, like most things in life, it\u2019s all a matter of perspective. In the hands of Australian designer Alexandra Hackett, these items become just that. Alex, under her label Studio Alch<\/strong>\u00a0(<\/strong>web<\/strong><\/a>)<\/strong>, deconstructs and reconstructs everyday items to transform the ordinary into the extraordinary. We\u2019re big fans of Alex\u2019s work, here at Foot District, so we thought we\u2019d take a moment to shine the spotlight on Studio ALCH to show why this is one streetwear label you need to watch!<\/p>\n

\"Alexandra Alexandra Hacket<\/div>\n<\/p>\n

Studio ALCH transform the ordinary into the extraordinary<\/strong><\/h2>\n

First things first, if the name \u2018Alexandra Hackett<\/strong>\u2019 sounds familiar, there\u2019s a good reason for that. Alex, who goes by the alias miniswoosh (@miniswoosh<\/a>)<\/strong>, was one of 12 artists from around the globe selected to participate in Nike<\/a><\/strong>\u2019s \u2018Vote Forward\u2019 campaign for Air Max Day 2017. Sean Wotherspoon\u2019s corduroy-clad Air Max 97\/1 hybrid would ultimately take out the top spot when the campaign\u2019s creations were put to the public vote, but the remaining designs \u2013 particularly Alex\u2019s \u2013 garnered plenty of attention in their own right. Her design mashed together more than a decade\u2019s worth of Air innovation and the result was surprisingly sleek. While we won\u2019t be copping the \u2018Air Miniswoosh\u2019, as it was to be known, anytime soon, Alex has been serving up some insane apparel and accessories under her Studio ALCH label for quite some time.<\/p>\n

\"Nike<\/p>\n

Alex describes her work as extending the lifespan of pre-existing products. To put it simply, her work is an imaginative take on the concepts of reusing and recycling. Almost anything is fair game \u2013 from sneaker hangtags to busted Apple EarPods \u2013 although she has a particular penchant for any and everything with a Swoosh, With that said, it comes as no surprise that Alex\u2019s self-described focus is on \u2018non-traditional apparel fabrications and design methods\u2019. Rather than simply create clothing, her technique is to design \u2018packaging\u2019 for the human body as a product, and she\u2019s built up her fair share of noteworthy fans in the process.<\/p>\n

\"Billie Billie Eilish x Studio Alch<\/div>\n<\/p>\n

Studio ALCH<\/strong> has collaborated with the likes of Kendrick Lamar and Frank Ocean in the past, and, recently, Billie Eilish<\/strong> was snapped sporting a pair of the label\u2019s lime green Lanyard shorts in a shoot for The Evening Standard<\/em>. Patta regularly call on her talents in reconstruction, and Nike have even given her talents their official blessings on multiple occasions.<\/p>\n

\"Studio<\/p>\n

Studio ALCH has evolved extensively in recent times, but is no less experimental. The brand\u2019s SS19 lineup is a mix of bright colours, unconventional materials and reconstructed experimentation. Studio ALCH\u2019s inventory isn\u2019t for everyone, but that\u2019s exactly why it\u2019s so good. In this time of fast fashion and creatively bankrupt copycats, it\u2019s refreshing to encounter a brand so willing to think outside convention. We just wish there were more streetwear brands willing to toe the line of avant-grade. Bravo, Studio ALCH!<\/p>\n","protected":false},"excerpt":{"rendered":"

IKEA carry bags, galvanised steel scourers and white cotton tube socks hardly sound like items worthy of the title \u2018avant-garde\u2019, but, like most things in life, it\u2019s all a matter<\/p>\n","protected":false},"author":1,"featured_media":22225,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[60,63],"tags":[],"powerkit_post_featured":[4,7,5,6,8],"class_list":{"0":"post-6438","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news","8":"category-noticias"},"_links":{"self":[{"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/posts\/6438","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/comments?post=6438"}],"version-history":[{"count":0,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/posts\/6438\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/media\/22225"}],"wp:attachment":[{"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/media?parent=6438"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/categories?post=6438"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/tags?post=6438"},{"taxonomy":"powerkit_post_featured","embeddable":true,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/powerkit_post_featured?post=6438"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}