{"id":6232,"date":"2018-09-10T09:38:28","date_gmt":"2018-09-10T08:38:28","guid":{"rendered":"http:\/\/52.30.207.235\/history-of-puma\/"},"modified":"2018-09-10T09:38:28","modified_gmt":"2018-09-10T08:38:28","slug":"history-of-puma","status":"publish","type":"post","link":"https:\/\/blog.footdistrict.com\/en\/history-of-puma\/","title":{"rendered":"A Look Into the History of Puma"},"content":{"rendered":"

All you wanted to know about the history of Puma<\/h2>\n

Sneaker brand history may come across as a relatively paltry topic to fascinate over. After all, isn’t the history of a shoe company based on the fact that they’ve been trying to sell shoes for a certain amount of years? Why would the history of Puma<\/strong> be any different?<\/p>\n

Fortunately, the history of this German brand is an example of why it’s important to trace brand stories back to their origins. Puma is a modern day name that is essentially a household fixture. Sure, it may not have the widespread appeal for both sneakerheads and casual fans like, say, Nike<\/strong><\/a>. But, Puma maintains a serious significance within the sneaker community.<\/p>\n

And yet, there’s a bit of a chip to be brushed off the brand’s shoulder. Puma isn’t the first name that comes to mind on too many performance shoe categories. For example, if you were tasked with finding the perfect basketball sneaker, Puma wouldn’t even register on your list. In fact, it would barely make it on as a reasonable alternative to tennis, baseball, American football – and the list just goes on and on.<\/p>\n

Thanks to this, there’s a bit of a feeling of being underwhelmed within the sneaker community. The Puma Clyde, the first signature basketball sneaker ever, and the Suede are recognizable models. But, the rest of the brand’s reputation is based on being just outside of the tribe of hype. Consequently, it’s important that we remember just how critical Puma was – and still is – to the history of modern-day footwear.<\/p>\n

\"\"<\/p>\n

Puma From the very Beginning<\/h3>\n

As always, we need to start at the very beginning. In this case, that beginning would be in the early 1900s. In 1927, a little German town by the name of Herzogenaurach finds itself at the start of something huge. The Dassler brothers open up their first factory, starting off what they then would call the Dassler Brothers Shoe Factory.<\/p>\n

Between then and 1948, the brothers make quite the splash in the realm of footwear. Their shoes represent an eye for detail and a taste for performance that translates itself into remarkable footwear designs. In 1928, the overwhelming majority of German athletes were rocking Dassler gear during the Summer Olympics. Eight years later, Dassler spikes are seen on the feet of Olympian Jesse Owens, who would go on to grab four gold medals.<\/p>\n

Now, let’s fast forward a bit to that pivotal year in 1948. This is when one of the more famous key events in sneaker history takes place. The Dassler brothers get into a bit of an argument and it gets huge enough that one of the brothers, Rudolph, decides to head out on his own enterprise. This, effectively, is how Puma comes to be.<\/p>\n

One of the first few moves for the brand is the release of the ATOM soccer boot. Puma’s tradition within the performance soccer realm is more cemented today, but its roots are not often discussed.<\/p>\n

In 1950, the most significant moment for this design comes in the form of the first post-war football match. West Germany took on Switzerland in what must have felt like unsteady waters after years of internal conflict. In that match, West Germany’s Herbert Burdenski would score the game-sealing goal wearing the ATOM. The shoe’s status as an elite option was unquestioned from that point onwards.<\/p>\n

All of a sudden, more and more footballers wanted a piece of Puma. The years to follow would see the brand developing their name within the sport at a rapid pace. As an example, Puma comes out with the Super ATOM in 1952, following up its original ATOM release. It sparks even more attention from elite athletes towards the brand and keeps them wanting more.<\/p>\n

Fast forward to the early 1960s, and Puma finds their designs on the feet of a historic World Cup team. An incredibly talented Brazilian national team, led by Pel\u00e8 himself, introduced themselves to the world stage in a major way. As Pel\u00e8 takes home that year’s World Cup title, he’s got Puma studs underfoot.<\/p>\n

\"pumaPuma makes (the)\u00a0basketball move<\/h3>\n

And then, we move to 1973. This time, Puma makes their mark in professional basketball. The 70s were a formative time for pro hoops in more ways than one. One player, in particular, set the standard for point guards both on and off the court. Walt “Clyde” Frazier was a defensive beast who tormented opposing players, often forcing them into hasty decisions. Off the court, he was a fashion icon, often seen in the most boisterous wears.<\/p>\n

Clyde loved the Suede and wondered if he could get a custom model made for him to hoop in. It was always going to be difficult to say no to a future inductee to the Hall of Fame – and a New York Knicks legend. So, Puma got to work, putting together a basketball shoe specific to Frazier’s needs. And thus, the Puma Clyde is born.<\/p>\n

It was all boom and almost no bust from that point. Puma ends the 1970s by adopting that now-famous logo for the first time. They maintain relevance in the 90s thanks to a few key events. Puma athlete Lothar Matth\u00e4us helps Germany win the World cup in Italy back in 1990. Then, Puma’s Trinomic technology, taking fit customization to the next level, debuts in 1991.<\/p>\n

Puma ends the 90s by being one of the first few companies to dive head-first into the sports-meets-lifestyle category. They do this via models such as the Mostro and the Easy Rider.<\/p>\n

In the 2000s, Puma sees its biggest uptick thanks to, among others, a certain Jamaican speedster. Usain Bolt captures the world’s imagination with unthinkable speed, remarkable style, and the Pumas he would rock.<\/p>\n

While their connection to sport kept getting deeper, Puma made a huge move towards a dedicated lifestyle branch. Signing Rihanna and taking on her creative vision, Puma reaches heights within sneaker culture it simply hasn’t known before. The Creeper, Rihanna’s most famous Puma release, even wins Shoe of the Year in 2016.<\/p>\n

All of this, from its roots in a small shoe-making town to its status as a household name in the sneaker community comes from Puma’s devotion to evolution. It’s a simple concept, to be open to change, but it’s one that Puma has been comfortable with ever since an argument started the brand’s journey.<\/p>\n

Discover more about Puma by wearing it today. Check out our Puma store<\/strong><\/a> now.<\/p>\n","protected":false},"excerpt":{"rendered":"

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