{"id":6172,"date":"2018-07-30T10:33:21","date_gmt":"2018-07-30T09:33:21","guid":{"rendered":"http:\/\/52.30.207.235\/air-jordan-3-history\/"},"modified":"2018-07-30T10:33:21","modified_gmt":"2018-07-30T09:33:21","slug":"air-jordan-3-history","status":"publish","type":"post","link":"https:\/\/blog.footdistrict.com\/en\/air-jordan-3-history\/","title":{"rendered":"The Air Jordan 3: All you need to know"},"content":{"rendered":"<h3>The one and only: Air Jordan 3<\/h3>\n<p>Let&#8217;s just get this out of the way from the jump: the <a href=\"https:\/\/footdistrict.com\/en\/sneakers\/f\/b\/jordan\/zm\/jordan-3\/\"><strong>Air Jordan 3<\/strong><\/a> is the most important piece of footwear in the brand&#8217;s history. And when we say &#8220;the brand,&#8221; this includes both <a href=\"https:\/\/footdistrict.com\/en\/nike\/\"><strong>Nike<\/strong><\/a> and the Jumpman itself.<\/p>\n<p>A bit perplexed? Hear us out.<\/p>\n<p>Leading up the 1988-1989 season, Nike had a real problem on their hands. It wouldn&#8217;t be an overstatement to see this period for the company as its most critical. Two things are happening during all of this.<\/p>\n<p>First, Michael is coming off of his second <strong><a href=\"https:\/\/footdistrict.com\/en\/jordan\/\">Air Jordan<\/a><\/strong> performance model. Second, he&#8217;s nearing the end of his time with the brand as his contract draws nearer to a close. Both of those details came together to make for a less than pleased MJ.<\/p>\n<p>He wasn&#8217;t happy about the direction the design crew were going with his shoe. Consequently, even per Hatfield&#8217;s estimates at the time, Michael had one foot out the door.<\/p>\n<h3>Tinker Hatfield and Michael Jordan get together<\/h3>\n<p>Speaking of The Architect, his first official presentation to MJ must have been at least a little harrowing. Tinker had met Jordan before for a preliminary chat about what the world&#8217;s greatest basketball player wanted in his shoe. In initiating this process, Hatfield had started something of a trend.<\/p>\n<p>Up to this point, it wasn&#8217;t normal to be working closely with an athlete when designing a shoe for them. The concept of a signature shoe was still relatively new in basketball. Moreover, having a shoe with your name on it was more important as a status symbol, which is part of the reason why athletes rarely involved themselves in its technical details.<\/p>\n<p>Tinker&#8217;s preference to be more collaborative yielded some impressive results. On that first sit-down, Jordan was hardly shy. He&#8217;d made a few things clear.<\/p>\n<p><div id=\"attachment_60894\" class=\"wp-caption aligncenter\" width=\"1200\"><img decoding=\"async\" class=\"wp-image-60894 size-full\" src=\"https:\/\/blog.footdistrict.com\/wp-content\/uploads\/magefan\/air-jordan-3-black-cement.jpg\" alt=\"Air Jordan 3 'Black Cement'\" width=\"1200\" height=\"800\" \/> Air Jordan 3 &#8216;Black Cement&#8217; OG<\/div>\n<\/p>\n<p>The next shoe had to emphasize lightweight performance. The <a href=\"https:\/\/footdistrict.com\/en\/sneakers\/f\/b\/jordan\/zm\/jordan-1\/\"><strong>Air Jordan 1<\/strong><\/a> and <strong>2<\/strong> were the complete opposite of this thinking. Particularly with the second of those two, bulk and weight were on full display. The Air Jordan 3 had to improve on this.<\/p>\n<p>Another note Michael had would prove to be Tinker&#8217;s most interesting challenge: he wanted to be able to &#8220;wear a new pair of shoes for every basketball game.&#8221; Essentially, Jordan needed this next model to be one that didn&#8217;t require a ton of break-in time.<\/p>\n<p>Tinker responded to both of these crucial notes. First, the shoe was cut down into a significantly lower frame. Second, the upper was fitted in a thick helping of tumbled leather. It&#8217;s worth noting that this was before tumbled leather basketball sneakers were a 90s staple.<\/p>\n<h3>The Air Jordan 3: the start of the Jumpman<\/h3>\n<p><div id=\"attachment_60283\" class=\"wp-caption aligncenter\" width=\"1200\"><a href=\"https:\/\/footdistrict.com\/en\/air-jordan-3-retro-gs-katrina-398614-116.html\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"wp-image-60283 size-full\" src=\"https:\/\/blog.footdistrict.com\/wp-content\/uploads\/magefan\/air-jordan-3-katrina.jpg\" alt=\"air jordan 3 katrina\" width=\"1200\" height=\"800\" \/><\/a> Air Jordan 3 &#8216;Katrina&#8217;<\/div>\n<\/p>\n<p>Of course, no basketball shoe associated with MJ could get away with being bland or unremarkable. The Air Jordan 3 had to be visually captivating for a number of reasons, not least of which was Jordan&#8217;s possible departure from the brand. Tinker would deliver in this regard as well.<\/p>\n<p>The mudguard&#8217;s legendary elephant print was a direct reaction to the aesthetic taste of MJ. The same goes for the shoe&#8217;s tongue. Finally, the Air Jordan 3 would be the start of something brand new thanks to a branding switch.<\/p>\n<p>Up to this point, Jordan&#8217;s position within the company was that of a Nike sponsor. He was another a cog &#8211; albeit a massive one &#8211; in the marketing machine. With his third signature sneaker, Michael would see the iconic Jumpman logo for the first time.<\/p>\n<p>It was the start of his ascent from sponsored athlete to a billion dollar business in his own right. The meeting, where all of this was being shared with MJ, started out quite bumpy. He reportedly looked disinterested and like a man forced to be sitting there.<\/p>\n<p>But, once Tinker let him in on this drastically new vision for the Jordan line, it was a different story. MJ was excited and raring to get this shoe on his feet. Now that you know a bit about the shoe&#8217;s background, let&#8217;s talk about it in a more modern context.<\/p>\n<h3>The patterns and most famous colorways<\/h3>\n<p>&nbsp;<\/p>\n<p><div id=\"attachment_60895\" class=\"wp-caption aligncenter\" width=\"1200\"><img decoding=\"async\" class=\"size-full wp-image-60895\" src=\"https:\/\/blog.footdistrict.com\/wp-content\/uploads\/magefan\/air-jordan-3-white-true-blue-varsity-red.jpg\" alt=\"Air Jordan 3 White \/ True Blue \/ Varsity Red\" width=\"1200\" height=\"800\" \/> Air Jordan 3 White \/ True Blue \/ Varsity Red<\/div>\n<\/p>\n<p>The Air Jordan 3 originally came out in a selection of solid colorways. These included some of the more recognizable schemes, including a Black Cement and True Blue look that were both retro&#8217;d relatively recently. As a performance model, Jordan would find these to be a world of difference from the AJ 1 and AJ 2. For our purposes, it&#8217;s become something much bigger.<\/p>\n<p>The Air Jordan 3 has grown into a fixture in sneaker culture. Beyond that, it&#8217;s also sitting pretty as perhaps the most universally adored Jordan model. For hoop heads, sneaker collectors, and Nike newbies alike, it&#8217;s looked upon as an ideal purchase.<\/p>\n<p>So, what&#8217;s it like to wear the Air Jordan 3, anyway? You&#8217;ll be happy to know that it&#8217;s one of the coziest retro basketball sneakers out there. This shoe isn&#8217;t limited to ages or gender. It isn&#8217;t even restricted to hoopers.<\/p>\n<p>A big part of that is its considerate design. The inner linings come together with the tumbled leather to make for a snug fit and surprising support. The shoe&#8217;s synthetic heel counter, where we see its largest branding, helps bring it all together.<\/p>\n<p>It&#8217;s definitely not the most advanced shoe on-court. Yet, the material, support features, and exposed Air cushioning make sure it isn&#8217;t a dud either. It&#8217;s still better suited as a casual option for nights out or even an everyday pair.<\/p>\n<p>Though this is the first low-profile model in the retro line, it sports some relative bulk for modern wearers. As such, it&#8217;s important to know how best to style it.<\/p>\n<p>The good news? It&#8217;s as versatile as an OG hoops shoe gets. The Air Jordan 3&#8217;s distinctive style makes it so that it often stands out on its own. It would be a waste to feature it as just a compliment for whatever outfit you happen to wear.<\/p>\n<p>Nearly every colorway of this shoe is worthy of being the main attraction when you step out. And, in case you do want to consider the AJ 3 as an everyday option, the tumbled leather and mudguard will keep your pair going for a long time!<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-60813\" src=\"https:\/\/blog.footdistrict.com\/wp-content\/uploads\/magefan\/air-jordan-3-pure-money-136064-111.jpg\" alt=\"Air Jordan 3 &quot;Pure White&quot;\" width=\"1200\" height=\"800\" \/><\/p>\n<p>Image Credit: Air Jordan<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The one and only: Air Jordan 3 Let&#8217;s just get this out of the way from the jump: the Air Jordan 3 is the most important piece of footwear in<\/p>\n","protected":false},"author":1,"featured_media":6173,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63],"tags":[],"powerkit_post_featured":[],"class_list":{"0":"post-6172","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-noticias"},"_links":{"self":[{"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/posts\/6172","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/comments?post=6172"}],"version-history":[{"count":0,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/posts\/6172\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/media?parent=6172"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/categories?post=6172"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/tags?post=6172"},{"taxonomy":"powerkit_post_featured","embeddable":true,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/powerkit_post_featured?post=6172"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}