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{"id":4964,"date":"2014-03-27T11:46:53","date_gmt":"2014-03-27T10:46:53","guid":{"rendered":"http:\/\/52.30.207.235\/converse-all-star-or-how-rebellion-takes-you-to-success\/"},"modified":"2014-03-27T11:46:53","modified_gmt":"2014-03-27T10:46:53","slug":"converse-all-star-or-how-rebellion-takes-you-to-success","status":"publish","type":"post","link":"https:\/\/blog.footdistrict.com\/en\/converse-all-star-or-how-rebellion-takes-you-to-success\/","title":{"rendered":"Converse All Star, or how rebellion takes you to success."},"content":{"rendered":"<p><a href=\"https:\/\/footdistrict.com\/en\/converse\/\"><strong>Converse<\/strong><\/a> was founded in<strong> 1908<\/strong> with the clear intention of facing the <strong>monopoly<\/strong> of rubber used to produce <a href=\"https:\/\/footdistrict.com\/en\/sneakers\/\">sneakers<\/a>.<\/p>\n<p><strong>Mills Converse<\/strong> saw it plainly: it&#8217;s the strong who have their way, and so it was: he got people to speculate on the number of trucks that travelled from his factory in <strong>Malden<\/strong> (Massachusetts) to the stores to which they distributed in <strong>Boston<\/strong>.<\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\"><!-- pagebreak --><\/p>\n<p><div id=\"attachment_4457\" class=\"wp-caption aligncenter\" width=\"300\"><a href=\"http:\/\/footdistrict.com\/blog\/wp-content\/uploads\/fabrica-converse.jpg\"><img decoding=\"async\" class=\"size-medium wp-image-4457 \" src=\"https:\/\/blog.footdistrict.com\/wp-content\/uploads\/magefan\/fabrica-converse-300x171.jpg\" alt=\"fabrica-converse\" width=\"300\" height=\"171\" \/><\/a> Photo by: Paul-W<\/div>\n<\/p>\n<p>Loyal to his philosophy, Mr. Converse released in <strong>1913<\/strong> a catalog that said: &#8220;Our company was founded in 1908 with the strong belief that there was an honest demand from sneaker retailers for a rubber sneaker company that was independent enough not to follow all the other companies in everything they do&#8221;.<\/p>\n<p>In other words, their goal was to cater for the needs of that small minority that felt repressed by the big brands of that time.<\/p>\n<p><span style=\"line-height: 1.714285714; font-size: 1rem;\">As a curiosity, &#8220;<strong>Converse Rubber Company<\/strong>&#8221; wasn&#8217;t always focused exclusively on producing <strong>rubber sneakers<\/strong>; it had another, less known business: tire manufacture. But the association with what was a brand new sport back then, basketball, was strong enough to make them go ahead with it.<\/span><\/p>\n<p><span style=\"line-height: 1.714285714; font-size: 1rem;\">Somewhere between <strong>1918 and 1928, Chuck Taylor<\/strong> joins the Converse team. The reason is quite simple: <strong>Chuck T. loved basketball<\/strong> and wished to spread it and turn int into a trend. So the idea of working for a company dedicated to the manufacture of sneakers for this sport was not just a coincidence.\u00a0<\/span><\/p>\n<p><div id=\"attachment_4463\" class=\"wp-caption aligncenter\" width=\"300\"><a href=\"http:\/\/footdistrict.com\/blog\/wp-content\/uploads\/chuck-taylor.jpg\"><img decoding=\"async\" class=\"size-medium wp-image-4463 \" src=\"https:\/\/blog.footdistrict.com\/wp-content\/uploads\/magefan\/chuck-taylor-300x61.jpg\" alt=\"Foto de culture culte\" width=\"300\" height=\"61\" \/><\/a> Photo by: culture culte<\/div>\n<\/p>\n<p>It was at this point, during the Chuck Taylor and Converse union, that the sole that has been the signature feature of the brand was designed: <strong>the famous <a href=\"https:\/\/footdistrict.com\/en\/sneakers\/f\/b\/converse\/zm\/converse-chuck-taylor-all-star\/\">All Star sneaker<\/a> with a checkered sole<\/strong>.<\/p>\n<p><div id=\"attachment_4458\" class=\"wp-caption aligncenter\" width=\"300\"><a href=\"http:\/\/footdistrict.com\/blog\/wp-content\/uploads\/suela-all-star.jpg\"><img decoding=\"async\" class=\"size-medium wp-image-4458 \" src=\"https:\/\/blog.footdistrict.com\/wp-content\/uploads\/magefan\/suela-all-star-300x294.jpg\" alt=\"suela all star\" width=\"300\" height=\"294\" \/><\/a> Photo: Filedlmitador<\/div>\n<\/p>\n<p>The<strong> crazy 50&#8217;s arrive<\/strong>, and of course a trend called &#8220;<strong>rock&amp;roll<\/strong>&#8221; is born: for some, somewhat noisy, and for others, a reason to update their wardrobes, as it demanded a unique <strong>outfit<\/strong>. Of course, Mr. Converse saw a clear business opportunity: they proposed leather jacket, skinny jeans and boot sneakers as a uniform. In addition, not only rock and roll was born in those wonderful years: the boot sneaker was a part of another movement in the sports field: the origin of the <strong>NBA<\/strong> (National Basketball Association).<\/p>\n<p>Years keep passing by with this company&#8217;s success, and we get to the main sneaker that we connect to Converse, the world-famous All Star, <strong>the thousand colours version<\/strong> from 58-68.<\/p>\n<p>We jump ahead in the incredible story of this company, to the 90&#8217;s, more precisely 1996\u2026 any ideas on what might have happened?<\/p>\n<p>Another success for the famous &#8220;<strong>Converse Rubber Company<\/strong>&#8220;, the release of the Al Starr 2000, their attempt to reproduce Chuck Taylor&#8217;s All Star for the basketball league. Their distinctive features like the badge on the ankle and the red stripe on the sole turned it into a whole myth for society.<\/p>\n<p>We have mentioned many keys to the story of this brand and their lifestyle, and we haven&#8217;t told you yet the reason for this post.<\/p>\n<p>We present you <strong>Converse<\/strong>, a brand that will soon arrive at <a href=\"https:\/\/footdistrict.com\/en\/\" target=\"_blank\" rel=\"noopener noreferrer\">foot District<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Converse was founded in 1908 with the clear intention of facing the monopoly of rubber used to produce sneakers. Mills Converse saw it plainly: it&#8217;s the strong who have their<\/p>\n","protected":false},"author":1,"featured_media":22211,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[60,63],"tags":[],"powerkit_post_featured":[],"class_list":{"0":"post-4964","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news","8":"category-noticias"},"_links":{"self":[{"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/posts\/4964","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/comments?post=4964"}],"version-history":[{"count":0,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/posts\/4964\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/media\/22211"}],"wp:attachment":[{"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/media?parent=4964"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/categories?post=4964"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/tags?post=4964"},{"taxonomy":"powerkit_post_featured","embeddable":true,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/powerkit_post_featured?post=4964"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}