{"id":4735,"date":"2012-09-25T06:17:48","date_gmt":"2012-09-25T05:17:48","guid":{"rendered":"http:\/\/52.30.207.235\/history-of-new-balance-tradition-and-innovation\/"},"modified":"2012-09-25T06:17:48","modified_gmt":"2012-09-25T05:17:48","slug":"history-of-new-balance-tradition-and-innovation","status":"publish","type":"post","link":"https:\/\/blog.footdistrict.com\/en\/history-of-new-balance-tradition-and-innovation\/","title":{"rendered":"History of New Balance: tradition and innovation"},"content":{"rendered":"

Today we start a series of posts dedicated to the history of some of our favorite brands<\/a>. All of them are truly representative of the sneaker culture<\/strong>.<\/p>\n

The New Balance<\/strong> brand evokes one of the most iconic sportswear companies. It mixes tradition, design, elegance and comfort and a unique shape and silhouette.<\/p>\n

How can we mix up New Balance with any other brand?<\/strong><\/h2>\n

New Balance was founded at the beginning of the 20th century as an orthopedic shoe company. In its more than 100 years<\/strong>, the NB philosophy has been based on the innovation but also the respect for the traditions, with the purpose of making comfortable and full of features trainers<\/strong>.<\/p>\n

One of its most deeply-rooted traditions is to keep the spirit of the old workshops in their factories in UK and USA. Most of the classic models<\/strong> \u2013 the ones every Sneakerhead dreams with \u2013 are still made here. In the next video, we can see how the sneakers<\/a> are made in the Flimby factory.<\/p>\n