{"id":39222,"date":"2026-09-24T12:29:59","date_gmt":"2026-09-24T10:29:59","guid":{"rendered":"https:\/\/blog.footdistrict.com\/?p=39222"},"modified":"2026-09-24T12:35:37","modified_gmt":"2026-09-24T10:35:37","slug":"footdistrict-madrid-steps-into-the-nike-x-one-piece-universe","status":"publish","type":"post","link":"https:\/\/blog.footdistrict.com\/en\/footdistrict-madrid-steps-into-the-nike-x-one-piece-universe\/","title":{"rendered":"FOOTDISTRICT Madrid Steps into the Nike x One Piece Universe"},"content":{"rendered":"<div class=\"pk-callout\"><span style=\"font-weight: 400\">The collaboration between Nike and <\/span><i><span style=\"font-weight: 400\">One Piece<\/span><\/i><span style=\"font-weight: 400\"> connects with a community that has spent years following every detail of the story. To accompany the launch, we transformed FOOTDISTRICT Madrid into a space for discovery inspired by the universe of the collection.<\/span><\/div>\n<h2><b>An Experience Created for One Piece Fans<\/b><\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-39199\" src=\"http:\/\/blog.footdistrict.com\/wp-content\/uploads\/2026\/09\/nike_one_piece_carteles-22-1-800x533.jpg\" alt=\"\" width=\"800\" height=\"533\" srcset=\"https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2026\/09\/nike_one_piece_carteles-22-1-90x60.jpg 90w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2026\/09\/nike_one_piece_carteles-22-1-120x80.jpg 120w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2026\/09\/nike_one_piece_carteles-22-1-320x213.jpg 320w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2026\/09\/nike_one_piece_carteles-22-1-560x373.jpg 560w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2026\/09\/nike_one_piece_carteles-22-1-800x533.jpg 800w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2026\/09\/nike_one_piece_carteles-22-1-1160x773.jpg 1160w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2026\/09\/nike_one_piece_carteles-22-1-1536x1024.jpg 1536w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2026\/09\/nike_one_piece_carteles-22-1-1600x1067.jpg 1600w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2026\/09\/nike_one_piece_carteles-22-1-1920x1280.jpg 1920w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2026\/09\/nike_one_piece_carteles-22-1.jpg 2920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"font-weight: 400\">When a collaboration draws from a universe as instantly recognisable as <\/span><i><span style=\"font-weight: 400\">One Piece<\/span><\/i><span style=\"font-weight: 400\">, the product tells only part of the story.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Nike brings the world of one of the most influential manga franchises to a collection of footwear and apparel inspired by its characters, references and most recognisable elements. The collection stands on its own, while revealing additional details to those who know the universe from the inside.<\/span><\/p>\n<p><span style=\"font-weight: 400\">In Europe, the collection has reached only six selected stores. FOOTDISTRICT is one of them. And we wanted to create something special for the occasion.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Our connection with such a specific community led us to approach the launch differently. To access the opportunity to purchase the Nike Air Max Plus \u201cOpe Ope\u201d, participants had to put their <\/span><i><span style=\"font-weight: 400\">One Piece<\/span><\/i><span style=\"font-weight: 400\"> knowledge to the test. We created a quiz specifically for the occasion, giving those who understood everything behind the collection a chance to prove it.<\/span><\/p>\n<h2><b>FOOTDISTRICT Madrid as a Nike x One Piece Laboratory<\/b><\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-39201\" src=\"http:\/\/blog.footdistrict.com\/wp-content\/uploads\/2026\/09\/footdistrict_one_piece_@dela.puente-87lo-800x533.jpg\" alt=\"\" width=\"800\" height=\"533\" srcset=\"https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2026\/09\/footdistrict_one_piece_@dela.puente-87lo-90x60.jpg 90w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2026\/09\/footdistrict_one_piece_@dela.puente-87lo-120x80.jpg 120w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2026\/09\/footdistrict_one_piece_@dela.puente-87lo-320x213.jpg 320w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2026\/09\/footdistrict_one_piece_@dela.puente-87lo-560x373.jpg 560w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2026\/09\/footdistrict_one_piece_@dela.puente-87lo-800x533.jpg 800w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2026\/09\/footdistrict_one_piece_@dela.puente-87lo-1160x774.jpg 1160w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2026\/09\/footdistrict_one_piece_@dela.puente-87lo-1536x1024.jpg 1536w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2026\/09\/footdistrict_one_piece_@dela.puente-87lo-1600x1067.jpg 1600w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2026\/09\/footdistrict_one_piece_@dela.puente-87lo-1920x1280.jpg 1920w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2026\/09\/footdistrict_one_piece_@dela.puente-87lo.jpg 2008w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"font-weight: 400\">The community response confirmed that this collaboration had a story worth telling beyond the product.<\/span><\/p>\n<p><span style=\"font-weight: 400\">We transformed the entrance of FOOTDISTRICT Madrid into a laboratory inspired by Nike\u2019s vision, creating a space where research, innovation and the stories of the characters come together.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The space invites visitors to discover the creative process behind the collaboration and turns the visit into an interactive experience. Each element acts as another clue within the narrative, connecting the design of the sneakers with the <\/span><i><span style=\"font-weight: 400\">One Piece<\/span><\/i><span style=\"font-weight: 400\"> universe and the energy of the Ope Ope no Mi.<\/span><\/p>\n<div id='gallery-1' class='gallery galleryid-39222 gallery-columns-3 gallery-size-medium'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/blog.footdistrict.com\/en\/footdistrict-madrid-steps-into-the-nike-x-one-piece-universe\/footdistrict_one_piece_dela-puente-81lo-2\/'><img decoding=\"async\" width=\"800\" height=\"1200\" src=\"https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2026\/09\/footdistrict_one_piece_@dela.puente-81lo-800x1200.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2026\/09\/footdistrict_one_piece_@dela.puente-81lo-90x135.jpg 90w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2026\/09\/footdistrict_one_piece_@dela.puente-81lo-120x180.jpg 120w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2026\/09\/footdistrict_one_piece_@dela.puente-81lo-320x480.jpg 320w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2026\/09\/footdistrict_one_piece_@dela.puente-81lo-560x840.jpg 560w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2026\/09\/footdistrict_one_piece_@dela.puente-81lo-800x1200.jpg 800w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2026\/09\/footdistrict_one_piece_@dela.puente-81lo-1024x1536.jpg 1024w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2026\/09\/footdistrict_one_piece_@dela.puente-81lo-1160x1740.jpg 1160w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2026\/09\/footdistrict_one_piece_@dela.puente-81lo.jpg 1339w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/blog.footdistrict.com\/en\/footdistrict-madrid-steps-into-the-nike-x-one-piece-universe\/footdistrict_one_piece_dela-puente-95lo-2\/'><img decoding=\"async\" width=\"800\" height=\"1200\" src=\"https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2026\/09\/footdistrict_one_piece_@dela.puente-95lo-800x1200.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2026\/09\/footdistrict_one_piece_@dela.puente-95lo-90x135.jpg 90w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2026\/09\/footdistrict_one_piece_@dela.puente-95lo-120x180.jpg 120w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2026\/09\/footdistrict_one_piece_@dela.puente-95lo-320x480.jpg 320w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2026\/09\/footdistrict_one_piece_@dela.puente-95lo-560x840.jpg 560w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2026\/09\/footdistrict_one_piece_@dela.puente-95lo-800x1200.jpg 800w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2026\/09\/footdistrict_one_piece_@dela.puente-95lo-1024x1536.jpg 1024w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2026\/09\/footdistrict_one_piece_@dela.puente-95lo-1160x1740.jpg 1160w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2026\/09\/footdistrict_one_piece_@dela.puente-95lo-1365x2048.jpg 1365w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2026\/09\/footdistrict_one_piece_@dela.puente-95lo-1600x2400.jpg 1600w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2026\/09\/footdistrict_one_piece_@dela.puente-95lo-1920x2880.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/blog.footdistrict.com\/en\/footdistrict-madrid-steps-into-the-nike-x-one-piece-universe\/footdistrict_one_piece_dela-puente-120lo-2\/'><img decoding=\"async\" width=\"800\" height=\"1200\" src=\"https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2026\/09\/footdistrict_one_piece_@dela.puente-120lo-800x1200.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2026\/09\/footdistrict_one_piece_@dela.puente-120lo-90x135.jpg 90w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2026\/09\/footdistrict_one_piece_@dela.puente-120lo-120x180.jpg 120w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2026\/09\/footdistrict_one_piece_@dela.puente-120lo-320x480.jpg 320w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2026\/09\/footdistrict_one_piece_@dela.puente-120lo-560x840.jpg 560w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2026\/09\/footdistrict_one_piece_@dela.puente-120lo-800x1200.jpg 800w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2026\/09\/footdistrict_one_piece_@dela.puente-120lo-1024x1536.jpg 1024w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2026\/09\/footdistrict_one_piece_@dela.puente-120lo-1160x1740.jpg 1160w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2026\/09\/footdistrict_one_piece_@dela.puente-120lo-1365x2048.jpg 1365w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2026\/09\/footdistrict_one_piece_@dela.puente-120lo-1600x2400.jpg 1600w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2026\/09\/footdistrict_one_piece_@dela.puente-120lo.jpg 1808w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-39214\" src=\"http:\/\/blog.footdistrict.com\/wp-content\/uploads\/2026\/09\/footdistrict_one_piece_@dela.puente-98lo-800x1200.jpg\" alt=\"\" width=\"800\" height=\"1200\" srcset=\"https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2026\/09\/footdistrict_one_piece_@dela.puente-98lo-90x135.jpg 90w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2026\/09\/footdistrict_one_piece_@dela.puente-98lo-120x180.jpg 120w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2026\/09\/footdistrict_one_piece_@dela.puente-98lo-320x480.jpg 320w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2026\/09\/footdistrict_one_piece_@dela.puente-98lo-560x840.jpg 560w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2026\/09\/footdistrict_one_piece_@dela.puente-98lo-800x1200.jpg 800w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2026\/09\/footdistrict_one_piece_@dela.puente-98lo-1024x1536.jpg 1024w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2026\/09\/footdistrict_one_piece_@dela.puente-98lo-1160x1740.jpg 1160w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2026\/09\/footdistrict_one_piece_@dela.puente-98lo.jpg 1339w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"font-weight: 400\">The objective was simple: we wanted those coming to collect their pair to find more than a box. For a few minutes, they could step into the universe behind the collaboration.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The response exceeded our expectations. From the very beginning, the space sparked the curiosity of those who visited the store. People stopped to discover every detail, share the experience and, of course, search for references they recognised from the <\/span><i><span style=\"font-weight: 400\">One Piece<\/span><\/i><span style=\"font-weight: 400\"> universe. Seeing the community\u2019s enthusiasm around the installation was probably one of the most rewarding parts of the entire launch.<\/span><\/p>\n<p><span style=\"font-weight: 400\">We also wanted the experience to leave participants with something tangible. We created three posters inspired by the collection, available as prizes through our <\/span><i><span style=\"font-weight: 400\">slot machine<\/span><\/i><span style=\"font-weight: 400\">.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Thank you to everyone who took part, visited the store, put their <\/span><i><span style=\"font-weight: 400\">One Piece<\/span><\/i><span style=\"font-weight: 400\"> knowledge to the test and shared the experience with us. And thank you to everyone who made it possible for FOOTDISTRICT Madrid to become, for a few days, a small gateway into this universe.<\/span><\/p>\n<div class=\"video-shortcode\"><iframe title=\"FOOTDISTRICT Madrid: Nike x One Piece release\" width=\"1160\" height=\"653\" src=\"https:\/\/www.youtube.com\/embed\/ZeUCwTmhThs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The collaboration between Nike and One Piece connects with a community that has spent years following every detail of the story. To accompany the launch, we transformed FOOTDISTRICT Madrid into<\/p>\n","protected":false},"author":13,"featured_media":39201,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[60],"tags":[],"powerkit_post_featured":[4],"class_list":{"0":"post-39222","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news"},"_links":{"self":[{"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/posts\/39222","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/comments?post=39222"}],"version-history":[{"count":3,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/posts\/39222\/revisions"}],"predecessor-version":[{"id":39225,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/posts\/39222\/revisions\/39225"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/media\/39201"}],"wp:attachment":[{"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/media?parent=39222"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/categories?post=39222"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/tags?post=39222"},{"taxonomy":"powerkit_post_featured","embeddable":true,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/powerkit_post_featured?post=39222"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}