{"id":38167,"date":"2026-05-26T15:36:35","date_gmt":"2026-05-26T13:36:35","guid":{"rendered":"https:\/\/blog.footdistrict.com\/?p=38167"},"modified":"2026-06-02T10:56:57","modified_gmt":"2026-06-02T08:56:57","slug":"how-the-air-jordan-4-brick-after-brick-launch-came-to-life-in-madrid","status":"publish","type":"post","link":"https:\/\/blog.footdistrict.com\/en\/how-the-air-jordan-4-brick-after-brick-launch-came-to-life-in-madrid\/","title":{"rendered":"How the Air Jordan 4 \u00abBrick After Brick\u00bb Launch Came to Life in Madrid"},"content":{"rendered":"\r\n

The collaboration between Nigel Sylvester and Jordan Brand<\/strong> reaches a new stage with \u201cBrick After Brick\u201d<\/strong>, an invitation to stay on top. While the previous launch, Brick by Brick<\/em>, evoked the story of Nigel\u2019s neighborhoods and his BMX, this time the in-store experience went a step further.<\/p>\r\n\r\n\r\n\r\n

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Jordan Room Transformed into an Urban Stage<\/strong><\/h2>\r\n\r\n\r\n\r\n

Our Jordan Room<\/strong> in Madrid, dedicated to the history and legacy of Jordan, was filled with music, drinks, and snacks that transported us to New York. But the real highlight was the custom Claw Arcade<\/strong>, inspired by classic fair machines, where attendees, with a bit of skill, could win prizes such as stickers, discount codes, a BMX helmet, and a BMX customized in the colors of the Air Jordan 4 \u201cBrick After Brick\u201d<\/strong>.<\/p>\r\n\r\n\r\n\r\n

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The great atmosphere, shared excitement, and interaction with the game turned the launch into a true meeting point,<\/strong> where each participant could test their skills, enjoy themselves, and connect with other sneaker fans. Each purchase included a personalized tote bag and a ticket to play, making each pair of sneakers also a gateway to fun and surprises.<\/p>\r\n\r\n\r\n\r\n

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Prizes and Exclusivity<\/strong><\/h2>\r\n\r\n\r\n\r\n

The grand prize, the custom BMX and helmet, along with other gifts and discounts, reinforced the launch\u2019s spirit as more than a purchase: a complete experience, full of history, culture, community, and shared moments.<\/p>\r\n\r\n\r\n\r\n

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Thank you to everyone who participated!<\/p>\r\n