{"id":35399,"date":"2025-10-16T13:45:42","date_gmt":"2025-10-16T11:45:42","guid":{"rendered":"https:\/\/blog.footdistrict.com\/?p=35399"},"modified":"2025-10-16T14:56:03","modified_gmt":"2025-10-16T12:56:03","slug":"youre-invited-to-the-gel-cumulus-playground-an-experience-with-asics-at-footdistrict-madrid","status":"publish","type":"post","link":"https:\/\/blog.footdistrict.com\/en\/youre-invited-to-the-gel-cumulus-playground-an-experience-with-asics-at-footdistrict-madrid\/","title":{"rendered":"You\u2019re invited to the GEL-CUMULUS Playground: an experience with ASICS at FOOTDISTRICT Madrid"},"content":{"rendered":"\n

The GEL-CUMULUS 16 lands at FOOTDISTRICT Madrid with an experience that blends play and movement \u2014 a challenge inspired by the lightness of clouds and the playful spirit of ASICS.<\/p>\n\n\n\n

For this new in-store activation, we\u2019ve brought together several ideas around one of the standout models of the season: the GEL-CUMULUS 16<\/a><\/strong>. Originally designed for running, the silhouette now recovers its most active and carefree character, just in time for the revival of an era when functionality defined aesthetics.<\/p>\n\n\n\n

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When ASICS<\/a><\/strong> first introduced the Cumulus, it became the brand\u2019s benchmark for neutral cushioning. Its name \u2014 inspired by a type of cloud \u2014 evokes lightness, softness, and motion. Our intention is to take that concept and mix it with play, one of ASICS\u2019 most iconic traits.<\/p>\n\n\n\n

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That\u2019s how the GEL-CUMULUS 16 Playground<\/strong> was born \u2014 an activity designed as a game that takes us back to childhood. Hopscotch, rayuela are just some of the names for a timeless classic that only needs a stone, chalk, and the urge to jump.<\/p>\n\n\n\n

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At FOOTDISTRICT Madrid<\/strong>, we\u2019ve added the six colorways of the GEL-CUMULUS 16<\/strong> and some prizes inspired by our childhood \u2014 and by the technology and tones of the model itself: mocktails, marshmallows, and GEL-lys in different flavors await you.<\/p>\n\n\n\n

\ud83d\udccd Participate from October 16th to 18th<\/strong>
<\/strong> \ud83d\udd53 From 11:00 a.m. to 8:00 p.m.<\/strong>
<\/strong> \ud83d\udccc FOOTDISTRICT Madrid \u2014 c\/ Valverde 35<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

The GEL-CUMULUS 16 lands at FOOTDISTRICT Madrid with an experience that blends play and movement \u2014 a challenge inspired by the lightness of clouds and the playful spirit of ASICS.<\/p>\n","protected":false},"author":13,"featured_media":35389,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[60],"tags":[],"powerkit_post_featured":[4,6,8],"class_list":{"0":"post-35399","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news"},"_links":{"self":[{"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/posts\/35399","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/comments?post=35399"}],"version-history":[{"count":2,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/posts\/35399\/revisions"}],"predecessor-version":[{"id":35417,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/posts\/35399\/revisions\/35417"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/media\/35389"}],"wp:attachment":[{"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/media?parent=35399"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/categories?post=35399"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/tags?post=35399"},{"taxonomy":"powerkit_post_featured","embeddable":true,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/powerkit_post_featured?post=35399"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}