{"id":31275,"date":"2025-04-11T13:15:11","date_gmt":"2025-04-11T11:15:11","guid":{"rendered":"https:\/\/blog.footdistrict.com\/?p=31275"},"modified":"2025-04-11T13:24:51","modified_gmt":"2025-04-11T11:24:51","slug":"blueprint-inside-salomons-creative-process-axelle-and-myriam","status":"publish","type":"post","link":"https:\/\/blog.footdistrict.com\/en\/blueprint-inside-salomons-creative-process-axelle-and-myriam\/","title":{"rendered":"Blueprint: Inside Salomon\u2019s Creative Process with Axelle and Myriam"},"content":{"rendered":"\n<p class=\"is-style-cnvs-paragraph-callout\">In <strong>the footwear design narrative<\/strong>, the figure of the designer has often been idealized as a solitary creator, a unique mind. However, <strong>Salomon<\/strong> shows us that a sneaker is never the result of just one brain. <\/p>\n\n\n\n<p>We spoke with <strong>Axelle<\/strong> and <strong>Myriam<\/strong>, a dynamic duo that proves design is always a collaborative effort. <strong>Axelle<\/strong>, as Senior Footwear Designer, is in charge of the lines, while <strong>Myriam<\/strong>, as CMF Designer, takes care of colors, materials, and finishes.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"video-shortcode\"><iframe title=\"Blueprint: Inside Salomon\u2019s Creative Process with Axelle and Myriam | FOOTDISTRICT\" width=\"1160\" height=\"653\" src=\"https:\/\/www.youtube.com\/embed\/dV7Jmy6A478?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Axelle and Myriam: Design and Color<\/strong><\/h2>\n\n\n\n<p>Footwear design is a well-known job, or at least idealized. For <strong>Axelle Portailler<\/strong>, creating new silhouettes and adapting archive models to new processes is her everyday work. But her job is not solitary; it&#8217;s essential that her lines fit with the new colors, materials, and finishes.<\/p>\n\n\n\n<p>When you\u2019re a <strong>CMF Designer<\/strong>, explaining what you do to your grandmother is a bit trickier. <strong>CMF<\/strong> stands for <strong>Color, Material, Finish<\/strong>. Although this part of design is often overlooked, there\u2019s no doubt that <a href=\"https:\/\/footdistrict.com\/en\/salomon-advanced\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salomon\u2019s success<\/a> in recent seasons is largely due to its ability to reinterpret its classics. <strong>Myriam C\u00f3rdoba<\/strong>, who leads the CMF team, has found a way to bring both rationality and passion to a part of design that is often forgotten.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1000\" height=\"1000\" data-id=\"26569\" src=\"https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/SALOMON_HQ_0058.webp\" alt=\"\" class=\"wp-image-26569\" srcset=\"https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/SALOMON_HQ_0058-80x80.webp 80w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/SALOMON_HQ_0058-90x90.webp 90w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/SALOMON_HQ_0058-120x120.webp 120w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/SALOMON_HQ_0058-160x160.webp 160w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/SALOMON_HQ_0058-180x180.webp 180w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/SALOMON_HQ_0058-240x240.webp 240w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/SALOMON_HQ_0058-320x320.webp 320w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/SALOMON_HQ_0058-560x560.webp 560w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/SALOMON_HQ_0058-640x640.webp 640w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/SALOMON_HQ_0058-800x800.webp 800w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/SALOMON_HQ_0058.webp 1000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1000\" height=\"1000\" data-id=\"26567\" src=\"https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/SALOMON_HQ_0059.webp\" alt=\"\" class=\"wp-image-26567\" srcset=\"https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/SALOMON_HQ_0059-80x80.webp 80w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/SALOMON_HQ_0059-90x90.webp 90w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/SALOMON_HQ_0059-120x120.webp 120w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/SALOMON_HQ_0059-160x160.webp 160w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/SALOMON_HQ_0059-180x180.webp 180w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/SALOMON_HQ_0059-240x240.webp 240w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/SALOMON_HQ_0059-320x320.webp 320w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/SALOMON_HQ_0059-560x560.webp 560w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/SALOMON_HQ_0059-640x640.webp 640w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/SALOMON_HQ_0059-800x800.webp 800w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/SALOMON_HQ_0059.webp 1000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>Myriam, with her broad perspective, oversees the entire design process. Her background in product allows her to see the full design picture. It\u2019s like a conversation between her and <strong>Axelle<\/strong>, where they complement and dialogue with each other, much like in our interview.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Joint Work of Footwear Designer and CMF Designer<\/strong><\/h2>\n\n\n\n<p>The work between <strong>Footwear Designer<\/strong> and <strong>CMF Designer<\/strong> is a constant collaboration. This works at Salomon because they always keep the mountain in mind\u2014not only mentally but also physically, as the designers work between mountains. Salomon doesn\u2019t do fashion; they recontextualize their designs to bring them into other concepts.<\/p>\n\n\n\n<p>Salomon has its own color rules, related to performance and sustainability, rules that adapt to collaborations and new proposals. Every part of the design brings its own challenges and solutions. Even when they explore the brand\u2019s archive, their goal is always to bring those pieces into the present, always seeking continuous improvement and, why not, beauty.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-1 is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1000\" height=\"1000\" data-id=\"26565\" src=\"https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/SALOMON_HQ_0060.webp\" alt=\"\" class=\"wp-image-26565\" srcset=\"https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/SALOMON_HQ_0060-80x80.webp 80w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/SALOMON_HQ_0060-90x90.webp 90w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/SALOMON_HQ_0060-120x120.webp 120w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/SALOMON_HQ_0060-160x160.webp 160w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/SALOMON_HQ_0060-180x180.webp 180w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/SALOMON_HQ_0060-240x240.webp 240w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/SALOMON_HQ_0060-320x320.webp 320w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/SALOMON_HQ_0060-560x560.webp 560w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/SALOMON_HQ_0060-640x640.webp 640w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/SALOMON_HQ_0060-800x800.webp 800w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/SALOMON_HQ_0060.webp 1000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1000\" height=\"1000\" data-id=\"26571\" src=\"https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/SALOMON_HQ_0017.webp\" alt=\"\" class=\"wp-image-26571\" srcset=\"https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/SALOMON_HQ_0017-80x80.webp 80w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/SALOMON_HQ_0017-90x90.webp 90w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/SALOMON_HQ_0017-120x120.webp 120w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/SALOMON_HQ_0017-160x160.webp 160w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/SALOMON_HQ_0017-180x180.webp 180w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/SALOMON_HQ_0017-240x240.webp 240w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/SALOMON_HQ_0017-320x320.webp 320w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/SALOMON_HQ_0017-560x560.webp 560w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/SALOMON_HQ_0017-640x640.webp 640w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/SALOMON_HQ_0017-800x800.webp 800w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/SALOMON_HQ_0017.webp 1000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>Even when the most cosmetic part remains unchanged to keep the aesthetic result the same, the creation process can be completely different because beauty is also found in the improvement of the process. In models like the <strong>XT-4<\/strong>, <strong>XT-6<\/strong>, or <strong>XT-Whisper<\/strong>, the processes evolve, and the materials improve their relationship with sustainability, yet they maintain the aesthetic that made them iconic, with details like the recovery of original colors\u2014something possible because each color and material is registered in an impressive archive.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Inspiration from the Outdoors and Collaborations<\/strong><\/h2>\n\n\n\n<p>Axelle\u2019s inspiration comes from the functionality of the mountain. If someone in the city wears <strong><a href=\"https:\/\/footdistrict.com\/en\/salomon-advanced\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salomon Advanced<\/a><\/strong>, it\u2019s because of what the brand does in the mountains. But through contact with consumers and collaborators, they have access to other sources of inspiration. The emotional aspect of the design always comes from the mountain.<\/p>\n\n\n\n<p>Myriam, although she shares that connection with the outdoors, is also drawn to consumer psychology and how communities move, finding inspiration in social media. Collaborations are key in this process, enriching the designer&#8217;s work by incorporating new perspectives. Brands like <strong>The Broken Arm<\/strong> or <strong>Maison Margiela<\/strong> bring new viewpoints that are reflected in their collaborations and, indirectly, in the rest of their designs.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-1 is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1160\" height=\"1160\" data-id=\"31267\" src=\"https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2025\/04\/Copia-de-SALOMON_HQ_0057-1160x1160.jpg\" alt=\"\" class=\"wp-image-31267\" srcset=\"https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2025\/04\/Copia-de-SALOMON_HQ_0057-80x80.jpg 80w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2025\/04\/Copia-de-SALOMON_HQ_0057-90x90.jpg 90w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2025\/04\/Copia-de-SALOMON_HQ_0057-120x120.jpg 120w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2025\/04\/Copia-de-SALOMON_HQ_0057-160x160.jpg 160w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2025\/04\/Copia-de-SALOMON_HQ_0057-180x180.jpg 180w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2025\/04\/Copia-de-SALOMON_HQ_0057-240x240.jpg 240w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2025\/04\/Copia-de-SALOMON_HQ_0057-320x320.jpg 320w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2025\/04\/Copia-de-SALOMON_HQ_0057-560x560.jpg 560w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2025\/04\/Copia-de-SALOMON_HQ_0057-640x640.jpg 640w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2025\/04\/Copia-de-SALOMON_HQ_0057-800x800.jpg 800w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2025\/04\/Copia-de-SALOMON_HQ_0057-1120x1120.jpg 1120w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2025\/04\/Copia-de-SALOMON_HQ_0057-1160x1160.jpg 1160w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2025\/04\/Copia-de-SALOMON_HQ_0057-1536x1536.jpg 1536w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2025\/04\/Copia-de-SALOMON_HQ_0057-1600x1600.jpg 1600w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2025\/04\/Copia-de-SALOMON_HQ_0057-1920x1920.jpg 1920w\" sizes=\"(max-width: 1160px) 100vw, 1160px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1000\" height=\"1000\" data-id=\"26543\" src=\"https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/SALOMON_HQ_0003.webp\" alt=\"\" class=\"wp-image-26543\" srcset=\"https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/SALOMON_HQ_0003-80x80.webp 80w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/SALOMON_HQ_0003-90x90.webp 90w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/SALOMON_HQ_0003-120x120.webp 120w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/SALOMON_HQ_0003-160x160.webp 160w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/SALOMON_HQ_0003-180x180.webp 180w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/SALOMON_HQ_0003-240x240.webp 240w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/SALOMON_HQ_0003-320x320.webp 320w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/SALOMON_HQ_0003-560x560.webp 560w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/SALOMON_HQ_0003-640x640.webp 640w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/SALOMON_HQ_0003-800x800.webp 800w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/SALOMON_HQ_0003.webp 1000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Importance of Sustainability<\/strong><\/h2>\n\n\n\n<p>At the <strong>Annecy Design Center<\/strong> of <strong>Salomon<\/strong>, sustainability is lived as a direct commitment to the environment. Nature is so present in their daily life that it influences every step of the design process. For Salomon, sustainability is not demonstrated through big campaigns, but rather something that is lived and appreciated in every design. Redesigning a piece can mean less waste, and the color choices for each season are designed to maximize the use of dyes and finishes while maintaining a balance with sustainability.<\/p>\n\n\n\n<p>We already know <a href=\"https:\/\/footdistrict.com\/en\/salomon-advanced\/\" target=\"_blank\" rel=\"noreferrer noopener\">the functionality and style of Salomon<\/a>, which have made it one of the brands that best understands the relationship between urban and outdoor in the contemporary world. Thanks to <strong>Axelle<\/strong> and <strong>Myriam<\/strong>, we\u2019ve learned more about the processes behind some of our favorite sneakers.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the footwear design narrative, the figure of the designer has often been idealized as a solitary creator, a unique mind. However, Salomon shows us that a sneaker is never the result of just one brain. We spoke with Axelle and Myriam, a dynamic duo that proves design is always a collaborative effort. Axelle, as Senior Footwear Designer, is in charge of the lines, while Myriam, as CMF Designer, takes care of colors, materials, and finishes.<\/p>\n","protected":false},"author":1,"featured_media":31273,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[58,61],"tags":[],"powerkit_post_featured":[4,7,5,6,8],"class_list":{"0":"post-31275","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-community","8":"category-projects"},"_links":{"self":[{"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/posts\/31275","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/comments?post=31275"}],"version-history":[{"count":9,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/posts\/31275\/revisions"}],"predecessor-version":[{"id":31289,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/posts\/31275\/revisions\/31289"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/media\/31273"}],"wp:attachment":[{"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/media?parent=31275"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/categories?post=31275"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/tags?post=31275"},{"taxonomy":"powerkit_post_featured","embeddable":true,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/powerkit_post_featured?post=31275"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}