{"id":28321,"date":"2024-12-30T15:09:12","date_gmt":"2024-12-30T14:09:12","guid":{"rendered":"https:\/\/blog.footdistrict.com\/?p=28321"},"modified":"2025-01-07T14:47:04","modified_gmt":"2025-01-07T13:47:04","slug":"meet-gregs-stuff-master-behind-adidas-x-footdistrict-custom-lab","status":"publish","type":"post","link":"https:\/\/blog.footdistrict.com\/en\/meet-gregs-stuff-master-behind-adidas-x-footdistrict-custom-lab\/","title":{"rendered":"Meet Greg&#8217;s Stuff, the Master Behind the adidas x FOOTDISTRICT CUSTOM LAB"},"content":{"rendered":"\n<p class=\"is-style-cnvs-paragraph-callout\">We took advantage of <strong>Greg&#8217;s Stuff&#8217;s presence<\/strong> at our customization workshop to learn more about the creator of some of the most striking custom designs of recent times.<\/p>\n\n\n\n<p>Within the <strong><a href=\"https:\/\/footdistrict.com\/en\/adidas\/\" target=\"_blank\" rel=\"noreferrer noopener\">adidas<\/a> <\/strong>space created to showcase next season&#8217;s innovations, <a href=\"https:\/\/blog.footdistrict.com\/en\/adidas-footdistrict-custom-lab-exclusive-experience\/\" target=\"_blank\" rel=\"noreferrer noopener\">the FOOTDISTRICT CUSTOM LAB offered a unique sneaker customization experience<\/a>. <a href=\"https:\/\/www.instagram.com\/gregstufff\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Greg&#8217;s Stuff<\/a>, with customization in his DNA, served as the master of ceremonies. Hailing from an Italian region where shoemaking and craftsmanship are almost a religion, Greg brings a bold and creative vision that shines through in his designs. Notable examples include the eye-catching furry <strong>adidas Gazelle Indoor &#8220;Dusty Pink&#8221;,<\/strong> created alongside <strong>Sally Sneakers<\/strong>, and the Sneakerinas, crafted from adidas Gazelle.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"video-shortcode\"><iframe title=\"adidas and FOOTDISTRICT CUSTOM LAB: an exclusive customization experience\" width=\"1160\" height=\"653\" src=\"https:\/\/www.youtube.com\/embed\/jkSUBoJEOFk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p>Attendees of the FOOTDISTRICT CUSTOM LAB had the chance to customize models such as the <a href=\"https:\/\/blog.footdistrict.com\/en\/adidas-stays-ahead-low-profile-trend\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>adidas Japan<\/strong>, <strong>Country Japan<\/strong>, and <strong>Gazelle<\/strong><\/a>, all under the guidance of Greg&#8217;s Stuff. A one-of-a-kind experience to learn from a true customization master and gain insight into his innovative approach and passion for design.\u00a0\u00a0\u00a0\u00a0<\/p>\n\n\n\n<p><strong><em>How did you start customizing sneakers?<\/em><\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1160\" height=\"1450\" src=\"http:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/12\/FOOT_DISTRICT_ADIDAS_EVENTO-119-1160x1450.webp\" alt=\"\" class=\"wp-image-28296\" srcset=\"https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/12\/FOOT_DISTRICT_ADIDAS_EVENTO-119-90x113.webp 90w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/12\/FOOT_DISTRICT_ADIDAS_EVENTO-119-120x150.webp 120w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/12\/FOOT_DISTRICT_ADIDAS_EVENTO-119-180x225.webp 180w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/12\/FOOT_DISTRICT_ADIDAS_EVENTO-119-240x300.webp 240w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/12\/FOOT_DISTRICT_ADIDAS_EVENTO-119-320x400.webp 320w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/12\/FOOT_DISTRICT_ADIDAS_EVENTO-119-560x700.webp 560w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/12\/FOOT_DISTRICT_ADIDAS_EVENTO-119-640x800.webp 640w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/12\/FOOT_DISTRICT_ADIDAS_EVENTO-119-800x1000.webp 800w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/12\/FOOT_DISTRICT_ADIDAS_EVENTO-119-1120x1400.webp 1120w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/12\/FOOT_DISTRICT_ADIDAS_EVENTO-119-1160x1450.webp 1160w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/12\/FOOT_DISTRICT_ADIDAS_EVENTO-119-1229x1536.webp 1229w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/12\/FOOT_DISTRICT_ADIDAS_EVENTO-119-1600x2000.webp 1600w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/12\/FOOT_DISTRICT_ADIDAS_EVENTO-119-1638x2048.webp 1638w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/12\/FOOT_DISTRICT_ADIDAS_EVENTO-119-1920x2400.webp 1920w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/12\/FOOT_DISTRICT_ADIDAS_EVENTO-119-scaled.webp 2048w\" sizes=\"(max-width: 1160px) 100vw, 1160px\" \/><\/figure><\/div>\n\n\n<p>I began after my trip to <strong>Australia<\/strong> in 2019. Sneakers have always been an obsession for me; they make up about 70% of the total outfit, in my view. After seeing many mock-ups online, I felt inspired to take the next step, creating actual masterpieces that people could wear and feel unique in. At the time, I started this journey with two friends of mine who are now established designers. Though our paths eventually diverged, that period laid the foundation for my passion in this field.<\/p>\n\n\n\n<p><strong><em>Is it important that the shoe has a story?<\/em><\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1160\" height=\"1450\" src=\"http:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/12\/FOOT_DISTRICT_ADIDAS_EVENTO-172-1160x1450.webp\" alt=\"\" class=\"wp-image-28298\" srcset=\"https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/12\/FOOT_DISTRICT_ADIDAS_EVENTO-172-90x113.webp 90w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/12\/FOOT_DISTRICT_ADIDAS_EVENTO-172-120x150.webp 120w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/12\/FOOT_DISTRICT_ADIDAS_EVENTO-172-320x400.webp 320w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/12\/FOOT_DISTRICT_ADIDAS_EVENTO-172-560x700.webp 560w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/12\/FOOT_DISTRICT_ADIDAS_EVENTO-172-800x1000.webp 800w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/12\/FOOT_DISTRICT_ADIDAS_EVENTO-172-1160x1450.webp 1160w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/12\/FOOT_DISTRICT_ADIDAS_EVENTO-172-1229x1536.webp 1229w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/12\/FOOT_DISTRICT_ADIDAS_EVENTO-172-1638x2048.webp 1638w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/12\/FOOT_DISTRICT_ADIDAS_EVENTO-172-1920x2400.webp 1920w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/12\/FOOT_DISTRICT_ADIDAS_EVENTO-172-scaled.webp 2048w\" sizes=\"(max-width: 1160px) 100vw, 1160px\" \/><\/figure><\/div>\n\n\n<p>Having a story adds depth and emotional connection, but it\u2019s not always necessary. For a creative person, some of the best ideas come unexpectedly, without needing a predefined narrative.<\/p>\n\n\n\n<p><strong><em>Can you explain the design process? Is it all done directly on the shoe, or is there a design phase on paper?<\/em><\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1160\" height=\"1450\" src=\"http:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/12\/FOOT_DISTRICT_ADIDAS_EVENTO-173-1160x1450.webp\" alt=\"\" class=\"wp-image-28300\" srcset=\"https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/12\/FOOT_DISTRICT_ADIDAS_EVENTO-173-90x113.webp 90w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/12\/FOOT_DISTRICT_ADIDAS_EVENTO-173-120x150.webp 120w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/12\/FOOT_DISTRICT_ADIDAS_EVENTO-173-320x400.webp 320w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/12\/FOOT_DISTRICT_ADIDAS_EVENTO-173-560x700.webp 560w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/12\/FOOT_DISTRICT_ADIDAS_EVENTO-173-800x1000.webp 800w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/12\/FOOT_DISTRICT_ADIDAS_EVENTO-173-1160x1450.webp 1160w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/12\/FOOT_DISTRICT_ADIDAS_EVENTO-173-1229x1536.webp 1229w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/12\/FOOT_DISTRICT_ADIDAS_EVENTO-173-1638x2048.webp 1638w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/12\/FOOT_DISTRICT_ADIDAS_EVENTO-173-1920x2400.webp 1920w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/12\/FOOT_DISTRICT_ADIDAS_EVENTO-173-scaled.webp 2048w\" sizes=\"(max-width: 1160px) 100vw, 1160px\" \/><\/figure><\/div>\n\n\n<p>I rarely work directly on the shoe. Once I have an idea or concept in mind, I use all the tools at my disposal to develop a clear plan. I often use AI and Photoshop to create a 2D render, where I can experiment with textures, colors, and materials. This preparation ensures the design reflects my vision before I move to the customization phase. If I were to compare the process to something, it\u2019s like a symphony\u2014dynamic and vibrant, much like Vivaldi\u2019s <em>&#8220;Four Seasons \u2013 Summer.&#8221;<\/em><\/p>\n\n\n\n<p><strong><em>How do you choose the right materials for each shoe?<\/em><\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1160\" height=\"1450\" src=\"http:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/12\/FOOT_DISTRICT_ADIDAS_EVENTO-177-1160x1450.webp\" alt=\"\" class=\"wp-image-28302\" srcset=\"https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/12\/FOOT_DISTRICT_ADIDAS_EVENTO-177-90x113.webp 90w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/12\/FOOT_DISTRICT_ADIDAS_EVENTO-177-120x150.webp 120w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/12\/FOOT_DISTRICT_ADIDAS_EVENTO-177-320x400.webp 320w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/12\/FOOT_DISTRICT_ADIDAS_EVENTO-177-560x700.webp 560w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/12\/FOOT_DISTRICT_ADIDAS_EVENTO-177-800x1000.webp 800w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/12\/FOOT_DISTRICT_ADIDAS_EVENTO-177-1160x1450.webp 1160w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/12\/FOOT_DISTRICT_ADIDAS_EVENTO-177-1229x1536.webp 1229w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/12\/FOOT_DISTRICT_ADIDAS_EVENTO-177-1638x2048.webp 1638w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/12\/FOOT_DISTRICT_ADIDAS_EVENTO-177-1920x2400.webp 1920w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/12\/FOOT_DISTRICT_ADIDAS_EVENTO-177-scaled.webp 2048w\" sizes=\"(max-width: 1160px) 100vw, 1160px\" \/><\/figure><\/div>\n\n\n<p>It\u2019s all about experience. Over the years, I\u2019ve worked in various roles within the footwear industry, from production and product management to research, development, and design. These experiences taught me how to select the best materials for specific parts of a sneaker. There are rules to follow and rules to break, depending on creativity and the limitations of the design and materials.<\/p>\n\n\n\n<p><strong><em>What makes a model easy to adapt?<\/em><\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1160\" height=\"1450\" src=\"http:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/12\/FOOT_DISTRICT_ADIDAS_EVENTO-186-1-1160x1450.webp\" alt=\"\" class=\"wp-image-28305\" srcset=\"https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/12\/FOOT_DISTRICT_ADIDAS_EVENTO-186-1-90x113.webp 90w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/12\/FOOT_DISTRICT_ADIDAS_EVENTO-186-1-120x150.webp 120w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/12\/FOOT_DISTRICT_ADIDAS_EVENTO-186-1-320x400.webp 320w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/12\/FOOT_DISTRICT_ADIDAS_EVENTO-186-1-560x700.webp 560w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/12\/FOOT_DISTRICT_ADIDAS_EVENTO-186-1-800x1000.webp 800w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/12\/FOOT_DISTRICT_ADIDAS_EVENTO-186-1-1160x1450.webp 1160w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/12\/FOOT_DISTRICT_ADIDAS_EVENTO-186-1-1229x1536.webp 1229w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/12\/FOOT_DISTRICT_ADIDAS_EVENTO-186-1-1638x2048.webp 1638w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/12\/FOOT_DISTRICT_ADIDAS_EVENTO-186-1-1920x2400.webp 1920w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/12\/FOOT_DISTRICT_ADIDAS_EVENTO-186-1-scaled.webp 2048w\" sizes=\"(max-width: 1160px) 100vw, 1160px\" \/><\/figure><\/div>\n\n\n<p>It\u2019s less about the model and more about ideas and taste. Living in the<strong> Marche region of Italy<\/strong>, where shoemaking is a major industry, I have access to countless tools and techniques that allow me to work on any silhouette, even complex ones. It\u2019s not about the model itself but how innovative ideas can bring it to life.<\/p>\n\n\n\n<p><strong><em>Do you feel a special responsibility when customizing classic adidas models?<\/em><\/strong><\/p>\n\n\n\n<p>Absolutely. Working on an iconic silhouette comes with a sense of responsibility, but it\u2019s also a privilege. These designs have a timeless appeal, and my goal is to elevate them with my touch while respecting their heritage.<\/p>\n\n\n\n<p><strong><em>We&#8217;ve seen it in several collections, from Jeremy Scott to Raf Simons: adidas gives a lot of creative freedom when reinterpreting their models. Are there any adidas shoes you\u2019d love to customize?<\/em><\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1160\" height=\"1450\" src=\"http:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/12\/FOOT_DISTRICT_ADIDAS_EVENTO-184-1160x1450.webp\" alt=\"\" class=\"wp-image-28307\" srcset=\"https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/12\/FOOT_DISTRICT_ADIDAS_EVENTO-184-90x113.webp 90w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/12\/FOOT_DISTRICT_ADIDAS_EVENTO-184-120x150.webp 120w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/12\/FOOT_DISTRICT_ADIDAS_EVENTO-184-320x400.webp 320w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/12\/FOOT_DISTRICT_ADIDAS_EVENTO-184-560x700.webp 560w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/12\/FOOT_DISTRICT_ADIDAS_EVENTO-184-800x1000.webp 800w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/12\/FOOT_DISTRICT_ADIDAS_EVENTO-184-1160x1450.webp 1160w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/12\/FOOT_DISTRICT_ADIDAS_EVENTO-184-1229x1536.webp 1229w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/12\/FOOT_DISTRICT_ADIDAS_EVENTO-184-1638x2048.webp 1638w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/12\/FOOT_DISTRICT_ADIDAS_EVENTO-184-1920x2400.webp 1920w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/12\/FOOT_DISTRICT_ADIDAS_EVENTO-184-scaled.webp 2048w\" sizes=\"(max-width: 1160px) 100vw, 1160px\" \/><\/figure><\/div>\n\n\n<p>Since I was young, I\u2019ve had a special connection to the <a href=\"https:\/\/footdistrict.com\/en\/sneakers\/f\/b\/adidas\/zm\/adidas-superstar\/\" target=\"_blank\" rel=\"noreferrer noopener\">adidas Superstar<\/a>, particularly the classic white model with black stripes. Customizing it would be a real challenge because of its iconic status, but I\u2019m confident I could elevate it by bringing more value and a unique perspective to the design. My ultimate aim would be to create a standout piece in collaboration with Adidas, a project that would establish my name alongside some of the greats who have reimagined their models.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We took advantage of Greg&#8217;s Stuff&#8217;s presence at our customization workshop to learn more about the creator of some of the most striking custom designs of recent times.<\/p>\n","protected":false},"author":1,"featured_media":28317,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[58,61],"tags":[],"powerkit_post_featured":[4,7,5,6,8],"class_list":{"0":"post-28321","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-community","8":"category-projects"},"_links":{"self":[{"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/posts\/28321","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/comments?post=28321"}],"version-history":[{"count":13,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/posts\/28321\/revisions"}],"predecessor-version":[{"id":28340,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/posts\/28321\/revisions\/28340"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/media\/28317"}],"wp:attachment":[{"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/media?parent=28321"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/categories?post=28321"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/tags?post=28321"},{"taxonomy":"powerkit_post_featured","embeddable":true,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/powerkit_post_featured?post=28321"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}