{"id":26990,"date":"2024-11-26T15:48:41","date_gmt":"2024-11-26T14:48:41","guid":{"rendered":"https:\/\/blog.footdistrict.com\/?p=26990"},"modified":"2024-11-26T15:48:52","modified_gmt":"2024-11-26T14:48:52","slug":"sporty-rich-x-adidas-sl-72-love-letter-70s","status":"publish","type":"post","link":"https:\/\/blog.footdistrict.com\/en\/sporty-rich-x-adidas-sl-72-love-letter-70s\/","title":{"rendered":"Sporty &#038; Rich x adidas SL 72: A Love Letter to the 70s"},"content":{"rendered":"\n<p class=\"is-style-cnvs-paragraph-callout\">The brand founded by <strong>Emily Oberg<\/strong> infuses its nostalgic and elegant aesthetic into the season&#8217;s standout silhouette, the <strong>adidas SL 72<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A Collaboration Full of Nostalgia and Style<\/strong><\/h2>\n\n\n\n<p><strong>adidas Originals and Sporty &amp; Rich<\/strong> join forces once again for a new collaboration rooted in the timeless heritage of the Three Stripes archive and Emily Oberg&#8217;s nostalgic approach. This time, <a href=\"https:\/\/footdistrict.com\/en\/sneakers\/f\/b\/adidas\/zm\/adidas-sl-72\/\" target=\"_blank\" rel=\"noreferrer noopener\">the iconic SL72 silhouette<\/a> undergoes a transformation inspired by the vibrant energy of the 1970s, a consistent source of inspiration for Sporty &amp; Rich. Under Emily Oberg&#8217;s creative direction, the collection pays homage to adidas&#8217; heritage while reimagining the design for modern urban settings.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"http:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/sportyandrich_sl72_2-scaled.webp\" alt=\"\" class=\"wp-image-26963\"\/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>Sporty &amp; Rich: From Mood Board to Cult Brand<\/strong><\/h2>\n\n\n\n<p><strong><br><\/strong> Founded in 2014 by Emily Oberg, Sporty &amp; Rich started as a digital mood board showcasing a lifestyle filled with beauty and simplicity\u2014tennis, skiing, golf, and contemporary <strong>wellness<\/strong>. Initially a collection of visual references, it soon evolved into a printed magazine exploring topics like design, creativity, and forgotten corners of the past. Today, <a href=\"https:\/\/footdistrict.com\/en\/sportyandrich\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sporty &amp; Rich<\/a> stands out for its thoughtfully designed products that emphasize timelessness and quality, embodying its ethos: <em><strong>Be Nice, Walk a Lot, Drink Plenty of Water.<\/strong><\/em><\/p>\n\n\n\n<figure class=\"wp-block-gallery aligncenter has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1160\" height=\"1450\" data-id=\"26974\" src=\"https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/sportyandrich_sl72_5-1160x1450.webp\" alt=\"\" class=\"wp-image-26974\" srcset=\"https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/sportyandrich_sl72_5-90x113.webp 90w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/sportyandrich_sl72_5-120x150.webp 120w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/sportyandrich_sl72_5-180x225.webp 180w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/sportyandrich_sl72_5-240x300.webp 240w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/sportyandrich_sl72_5-320x400.webp 320w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/sportyandrich_sl72_5-560x700.webp 560w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/sportyandrich_sl72_5-640x800.webp 640w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/sportyandrich_sl72_5-800x1000.webp 800w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/sportyandrich_sl72_5-1120x1400.webp 1120w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/sportyandrich_sl72_5-1160x1450.webp 1160w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/sportyandrich_sl72_5-1229x1536.webp 1229w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/sportyandrich_sl72_5-1600x2000.webp 1600w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/sportyandrich_sl72_5-1638x2048.webp 1638w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/sportyandrich_sl72_5-1920x2400.webp 1920w\" sizes=\"(max-width: 1160px) 100vw, 1160px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1160\" height=\"1450\" data-id=\"26971\" src=\"https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/sportyandrich_sl72_4-1160x1450.webp\" alt=\"\" class=\"wp-image-26971\" srcset=\"https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/sportyandrich_sl72_4-90x113.webp 90w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/sportyandrich_sl72_4-120x150.webp 120w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/sportyandrich_sl72_4-180x225.webp 180w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/sportyandrich_sl72_4-240x300.webp 240w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/sportyandrich_sl72_4-320x400.webp 320w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/sportyandrich_sl72_4-560x700.webp 560w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/sportyandrich_sl72_4-640x800.webp 640w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/sportyandrich_sl72_4-800x1000.webp 800w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/sportyandrich_sl72_4-1120x1400.webp 1120w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/sportyandrich_sl72_4-1160x1450.webp 1160w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/sportyandrich_sl72_4-1229x1536.webp 1229w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/sportyandrich_sl72_4-1600x2000.webp 1600w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/sportyandrich_sl72_4-1638x2048.webp 1638w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/sportyandrich_sl72_4-1920x2400.webp 1920w\" sizes=\"(max-width: 1160px) 100vw, 1160px\" \/><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>adidas SL72: Super Light, 1972<\/strong><\/h2>\n\n\n\n<p>The two colorways of the <a href=\"https:\/\/footdistrict.com\/en\/sneakers\/f\/b\/adidas\/zm\/adidas-sl-72\/\" target=\"_blank\" rel=\"noreferrer noopener\">adidas SL72<\/a> in this collaboration reflect the philosophy of both brands: timeless pieces that transcend trends to become wardrobe staples. With yellow and blue as foundational shades of the era, these designs nod to <strong>the 70s<\/strong>, when running evolved from a sport to a cultural movement.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1160\" height=\"870\" src=\"http:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/sportyandrich_sl72_8-1160x870.webp\" alt=\"\" class=\"wp-image-26987\" srcset=\"https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/sportyandrich_sl72_8-90x68.webp 90w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/sportyandrich_sl72_8-120x90.webp 120w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/sportyandrich_sl72_8-180x136.webp 180w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/sportyandrich_sl72_8-240x180.webp 240w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/sportyandrich_sl72_8-300x225.webp 300w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/sportyandrich_sl72_8-320x240.webp 320w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/sportyandrich_sl72_8-560x420.webp 560w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/sportyandrich_sl72_8-600x450.webp 600w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/sportyandrich_sl72_8-640x480.webp 640w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/sportyandrich_sl72_8-800x600.webp 800w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/sportyandrich_sl72_8-1120x840.webp 1120w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/sportyandrich_sl72_8-1160x870.webp 1160w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/sportyandrich_sl72_8-1536x1152.webp 1536w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/sportyandrich_sl72_8-1600x1200.webp 1600w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/sportyandrich_sl72_8-1920x1440.webp 1920w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/sportyandrich_sl72_8-scaled.webp 2560w\" sizes=\"(max-width: 1160px) 100vw, 1160px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>adidas Originals x Sporty &amp; Rich SL72 at FOOTDISTRICT<\/strong><\/h2>\n\n\n\n<p>Don\u2019t miss your chance to own <a href=\"https:\/\/footdistrict.com\/en\/adidas\/\" target=\"_blank\" rel=\"noreferrer noopener\">this exclusive collaboration at FOOTDISTRICT<\/a>. Explore the latest collections from adidas Originals and Sporty &amp; Rich and add a touch of vintage-inspired style to your wardrobe.<\/p>\n\n\n\n<figure class=\"wp-block-gallery aligncenter has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1160\" height=\"1450\" data-id=\"26976\" src=\"https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/sportyandrich_sl72_6-1160x1450.webp\" alt=\"\" class=\"wp-image-26976\" srcset=\"https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/sportyandrich_sl72_6-90x113.webp 90w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/sportyandrich_sl72_6-120x150.webp 120w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/sportyandrich_sl72_6-180x225.webp 180w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/sportyandrich_sl72_6-240x300.webp 240w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/sportyandrich_sl72_6-320x400.webp 320w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/sportyandrich_sl72_6-560x700.webp 560w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/sportyandrich_sl72_6-640x800.webp 640w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/sportyandrich_sl72_6-800x1000.webp 800w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/sportyandrich_sl72_6-1120x1400.webp 1120w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/sportyandrich_sl72_6-1160x1450.webp 1160w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/sportyandrich_sl72_6-1229x1536.webp 1229w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/sportyandrich_sl72_6-1600x2000.webp 1600w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/sportyandrich_sl72_6-1638x2048.webp 1638w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/sportyandrich_sl72_6-1920x2400.webp 1920w\" sizes=\"(max-width: 1160px) 100vw, 1160px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1160\" height=\"1450\" data-id=\"26969\" src=\"https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/sportyandrich_sl72_7-1160x1450.webp\" alt=\"\" class=\"wp-image-26969\" srcset=\"https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/sportyandrich_sl72_7-90x113.webp 90w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/sportyandrich_sl72_7-120x150.webp 120w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/sportyandrich_sl72_7-180x225.webp 180w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/sportyandrich_sl72_7-240x300.webp 240w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/sportyandrich_sl72_7-320x400.webp 320w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/sportyandrich_sl72_7-560x700.webp 560w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/sportyandrich_sl72_7-640x800.webp 640w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/sportyandrich_sl72_7-800x1000.webp 800w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/sportyandrich_sl72_7-1120x1400.webp 1120w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/sportyandrich_sl72_7-1160x1450.webp 1160w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/sportyandrich_sl72_7-1229x1536.webp 1229w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/sportyandrich_sl72_7-1600x2000.webp 1600w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/sportyandrich_sl72_7-1638x2048.webp 1638w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/11\/sportyandrich_sl72_7-1920x2400.webp 1920w\" sizes=\"(max-width: 1160px) 100vw, 1160px\" \/><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>The brand founded by Emily Oberg infuses its nostalgic and elegant aesthetic into the season&#8217;s standout silhouette, the adidas SL 72.<\/p>\n","protected":false},"author":1,"featured_media":26985,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[60],"tags":[],"powerkit_post_featured":[4,7,5,6,8],"class_list":{"0":"post-26990","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news"},"_links":{"self":[{"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/posts\/26990","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/comments?post=26990"}],"version-history":[{"count":6,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/posts\/26990\/revisions"}],"predecessor-version":[{"id":26999,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/posts\/26990\/revisions\/26999"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/media\/26985"}],"wp:attachment":[{"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/media?parent=26990"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/categories?post=26990"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/tags?post=26990"},{"taxonomy":"powerkit_post_featured","embeddable":true,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/powerkit_post_featured?post=26990"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}