New Balance has a unique relationship with the color grey. Forged in the 1980s, it emerged with the sole intention of adapting to an urban environment so common in running, in the cement and asphalt of cities, but it was a color unfamiliar to sports competitions. Grey was associated with training and working alone, not with flashes and public displays. No one knows exactly when grey stopped being just a color and became synonymous with the brand.<\/p>\n\n\n\n Before long, everyone discovered that New Balance gray looked good anywhere and the color became as synonymous with the brand as the expert workmanship and careful choice of materials. The introduction of each new silhouette introduced new materials and technology, but everyone knew that the most sought-after color would be grey. This was the case with the 990 saga and its various interactions (v1, v2\u2026), 995, 996, 997, 998, 660, 595 or 676. In 2024, the “Grey Days” celebration will revolve around a short film that depicts various aspects of the brand’s history, always related to subcultural values, such as New Balance, running as the birthplace of grey, a casual encounter in Japan, the history of hip hop in Washington DC, a European look from France, or the vision of running for new communities.<\/p>\n\n\n\n![\"\"](\"https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/05\/S124_Grey-Days_01-550_-BB550MCB_02-macros_007_retouched-scaled.jpg\")
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The relationship between New Balance and the color grey was cemented by the celebration of “Grey Days”, a day that represents the brand’s authenticity, versatility, and timelessness.<\/p>\n\n\n\nNew Balance “Grey Days” short film<\/strong><\/h2>\n\n\n\n