{"id":21720,"date":"2024-03-19T10:37:52","date_gmt":"2024-03-19T09:37:52","guid":{"rendered":"https:\/\/blog.footdistrict.com\/?p=21720"},"modified":"2024-03-19T13:46:26","modified_gmt":"2024-03-19T12:46:26","slug":"air-max-more-than-just-air","status":"publish","type":"post","link":"https:\/\/blog.footdistrict.com\/en\/air-max-more-than-just-air\/","title":{"rendered":"Air Max, more than just air"},"content":{"rendered":"\n<p class=\"is-style-cnvs-paragraph-callout\">On the occasion of Air Max Day, we review the origins of AIR units, an element that began as a technology and is today a mode of expression.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Although we refer to it as AIR, it is actually nitrogen.<\/strong><\/h2>\n\n\n\n<p>It is practical, fashionable, and comfy, but hey, it is just air, right? Not exactly. Air has been around us for a few billion years, but it wasn&#8217;t until <strong>1979 <\/strong>that <strong>Frank Rudy<\/strong> managed to get it into sneakers and make it functional. That was not the happy ending; rather, it was the start of a number of procedures meant to raise manufacturing, resource efficiency, and performance levels. The AIR units contained sulphur hexafluoride, or <strong>SF6<\/strong>, as it was originally conceived by Frank Rudy.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"980\" height=\"1286\" src=\"http:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/03\/The-Aura-of-Air-Air-Tailwind.jpg\" alt=\"\" class=\"wp-image-21700\" srcset=\"https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/03\/The-Aura-of-Air-Air-Tailwind-90x118.jpg 90w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/03\/The-Aura-of-Air-Air-Tailwind-120x157.jpg 120w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/03\/The-Aura-of-Air-Air-Tailwind-320x420.jpg 320w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/03\/The-Aura-of-Air-Air-Tailwind-560x735.jpg 560w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/03\/The-Aura-of-Air-Air-Tailwind-800x1050.jpg 800w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/03\/The-Aura-of-Air-Air-Tailwind.jpg 980w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/><figcaption class=\"wp-element-caption\"><strong>Source: Nike<\/strong><\/figcaption><\/figure><\/div>\n\n\n<p>A gas commonly used as an insulator and cooling medium. However, time showed that it could cause environmental damage if not properly reused, so Nike, since <strong>2006<\/strong>, only uses nitrogen. The atmosphere is composed of 78.08% nitrogen, so any leakage has a negligible impact on the environment. Although the amounts used are tiny, this change also provides a practical advantage &#8211; nitrogen weighs less than SF6.<\/p>\n\n\n\n<p>Although the air gets all the credit, the real challenge was to create a structure that could keep the air inside and be flexible and durable enough. That&#8217;s thermoplastic polyurethane, TPU. When we say that Frank Rudy invented AIR, what he actually did was to create the right ratio between the size of the atoms inside the air chamber and the casing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Testing air with skunks<\/strong><\/h2>\n\n\n\n<p>Once Frank Rudy had his first air chambers ready, it remained to find out if they were really functional. That&#8217;s where E.C. <strong>Ned Frederick<\/strong>, a biomechanist who worked as a professor of zoology at the universities of North Arizona and Tennessee, came in, an expert in skunk anatomy (an animal that, surprisingly, shares certain anatomical characteristics with humans). Frederick found that inner tubes caused 10% less impact than ordinary running shoes ded runners consumed 2.8% less energy.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"828\" height=\"551\" src=\"http:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/03\/nike-volume-2-card-concept.jpg\" alt=\"\" class=\"wp-image-21710\" srcset=\"https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/03\/nike-volume-2-card-concept-90x60.jpg 90w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/03\/nike-volume-2-card-concept-120x80.jpg 120w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/03\/nike-volume-2-card-concept-320x213.jpg 320w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/03\/nike-volume-2-card-concept-560x373.jpg 560w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/03\/nike-volume-2-card-concept-800x532.jpg 800w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/03\/nike-volume-2-card-concept.jpg 828w\" sizes=\"(max-width: 828px) 100vw, 828px\" \/><figcaption class=\"wp-element-caption\"><strong>Source: Nike<\/strong><\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>Air Max, much more than air<\/strong><\/h2>\n\n\n\n<p>And that was Air in 1979. In <strong>1986<\/strong> <strong>Air Max<\/strong> arrived and what was once just Air developed a life of its own related to design, youth and urban cultures. Each new Air Max was both a technological evolution and a new design language, new urban tribes that gave it a new meaning, generations that understood each Air Max as a direct interlocutor and a mode of expression.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"686\" height=\"484\" src=\"http:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/03\/nunca-pares-de-imaginar-el-poder-de-air.webp\" alt=\"\" class=\"wp-image-21702\" srcset=\"https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/03\/nunca-pares-de-imaginar-el-poder-de-air-90x63.webp 90w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/03\/nunca-pares-de-imaginar-el-poder-de-air-120x85.webp 120w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/03\/nunca-pares-de-imaginar-el-poder-de-air-320x226.webp 320w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/03\/nunca-pares-de-imaginar-el-poder-de-air-560x395.webp 560w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/03\/nunca-pares-de-imaginar-el-poder-de-air.webp 686w\" sizes=\"(max-width: 686px) 100vw, 686px\" \/><figcaption class=\"wp-element-caption\"><strong>Source: Nike<\/strong><\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>Air Max Day 2024<\/strong><\/h2>\n\n\n\n<p><strong>Air Max Day<\/strong> is the celebration of AIR technology and the evolution of constant reinvention. 2024 is the year of Air Max DN featuring Dynamic Air, a unit composed of four dual tubes in which air moves freely to always be where it is needed most. A <a href=\"https:\/\/footdistrict.com\/en\/nike-air-max-dn-dv3337-100.html\" target=\"_blank\" rel=\"noreferrer noopener\">new Air Max<\/a> that reimagines the future.<\/p>\n\n\n\n<figure class=\"wp-block-gallery aligncenter has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1160\" height=\"1160\" data-id=\"21714\" src=\"https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/03\/802580-p01-sp24-air-max-dn-dv3337-002-product-superiority-mens-hero-nf-8k-300dpi-1160x1160.jpg\" alt=\"\" class=\"wp-image-21714\" srcset=\"https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/03\/802580-p01-sp24-air-max-dn-dv3337-002-product-superiority-mens-hero-nf-8k-300dpi-80x80.jpg 80w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/03\/802580-p01-sp24-air-max-dn-dv3337-002-product-superiority-mens-hero-nf-8k-300dpi-90x90.jpg 90w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/03\/802580-p01-sp24-air-max-dn-dv3337-002-product-superiority-mens-hero-nf-8k-300dpi-120x120.jpg 120w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/03\/802580-p01-sp24-air-max-dn-dv3337-002-product-superiority-mens-hero-nf-8k-300dpi-320x320.jpg 320w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/03\/802580-p01-sp24-air-max-dn-dv3337-002-product-superiority-mens-hero-nf-8k-300dpi-560x560.jpg 560w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/03\/802580-p01-sp24-air-max-dn-dv3337-002-product-superiority-mens-hero-nf-8k-300dpi-800x800.jpg 800w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/03\/802580-p01-sp24-air-max-dn-dv3337-002-product-superiority-mens-hero-nf-8k-300dpi-1160x1160.jpg 1160w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/03\/802580-p01-sp24-air-max-dn-dv3337-002-product-superiority-mens-hero-nf-8k-300dpi-1536x1536.jpg 1536w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/03\/802580-p01-sp24-air-max-dn-dv3337-002-product-superiority-mens-hero-nf-8k-300dpi-1920x1920.jpg 1920w\" sizes=\"(max-width: 1160px) 100vw, 1160px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1160\" height=\"1160\" data-id=\"21712\" src=\"https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/03\/802580-p01-sp24-air-max-dn-fj3145-100-product-superiority-womens-hero-nf-8k-300dpi-1160x1160.jpg\" alt=\"\" class=\"wp-image-21712\" srcset=\"https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/03\/802580-p01-sp24-air-max-dn-fj3145-100-product-superiority-womens-hero-nf-8k-300dpi-80x80.jpg 80w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/03\/802580-p01-sp24-air-max-dn-fj3145-100-product-superiority-womens-hero-nf-8k-300dpi-90x90.jpg 90w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/03\/802580-p01-sp24-air-max-dn-fj3145-100-product-superiority-womens-hero-nf-8k-300dpi-120x120.jpg 120w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/03\/802580-p01-sp24-air-max-dn-fj3145-100-product-superiority-womens-hero-nf-8k-300dpi-320x320.jpg 320w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/03\/802580-p01-sp24-air-max-dn-fj3145-100-product-superiority-womens-hero-nf-8k-300dpi-560x560.jpg 560w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/03\/802580-p01-sp24-air-max-dn-fj3145-100-product-superiority-womens-hero-nf-8k-300dpi-800x800.jpg 800w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/03\/802580-p01-sp24-air-max-dn-fj3145-100-product-superiority-womens-hero-nf-8k-300dpi-1160x1160.jpg 1160w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/03\/802580-p01-sp24-air-max-dn-fj3145-100-product-superiority-womens-hero-nf-8k-300dpi-1536x1536.jpg 1536w, https:\/\/blog.footdistrict.com\/wp-content\/uploads\/2024\/03\/802580-p01-sp24-air-max-dn-fj3145-100-product-superiority-womens-hero-nf-8k-300dpi-1920x1920.jpg 1920w\" sizes=\"(max-width: 1160px) 100vw, 1160px\" \/><\/figure>\n<figcaption class=\"blocks-gallery-caption wp-element-caption\"><strong>Source: Nike<\/strong><\/figcaption><\/figure>\n\n\n\n<p>Check out the <a href=\"https:\/\/footdistrict.com\/en\/sneakers\/f\/b\/nike\/zf\/nike-air-max\/\" target=\"_blank\" rel=\"noreferrer noopener\">Air Max collection<\/a> now available. And watch for <a href=\"https:\/\/footdistrict.com\/en\/nike-air-max-dn-dv3337-002.html\" target=\"_blank\" rel=\"noreferrer noopener\">special Air Max Day releases<\/a> on March 26th at FOOTDISTRICT.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On the occasion of Air Max Day, we review the origins of AIR units, an element that began as a technology and is today a mode of expression. Although we<\/p>\n","protected":false},"author":1,"featured_media":21717,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[60],"tags":[],"powerkit_post_featured":[4,7,5,6,8],"class_list":{"0":"post-21720","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news"},"_links":{"self":[{"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/posts\/21720","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/comments?post=21720"}],"version-history":[{"count":8,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/posts\/21720\/revisions"}],"predecessor-version":[{"id":21842,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/posts\/21720\/revisions\/21842"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/media\/21717"}],"wp:attachment":[{"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/media?parent=21720"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/categories?post=21720"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/tags?post=21720"},{"taxonomy":"powerkit_post_featured","embeddable":true,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/powerkit_post_featured?post=21720"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}