{"id":17170,"date":"2023-10-19T12:53:10","date_gmt":"2023-10-19T10:53:10","guid":{"rendered":"https:\/\/blog.footdistrict.com\/?p=17170"},"modified":"2024-02-29T12:48:26","modified_gmt":"2024-02-29T11:48:26","slug":"puma-x-pleasures-velophasis-layers-subjective-speed-2","status":"publish","type":"post","link":"https:\/\/blog.footdistrict.com\/en\/puma-x-pleasures-velophasis-layers-subjective-speed-2\/","title":{"rendered":"Puma x Pleasures Velophasis Layers: Subjective Speed"},"content":{"rendered":"\n

Once again, speed -this time in the form of a subjective factor<\/strong>– is the focal point of our campaign, which also features Puma and Pleasures.<\/p>\n\n\n\n

For the second Puma and Pleasures collaboration<\/strong>, we keep some of the concepts that inspired us to create a story around the Velophasis. In their first collaboration<\/a>, we attempted to investigate the relationship between time and space as a means of discussing a sneaker inspired by speed<\/strong>.<\/p>\n\n\n\n

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The Puma Velophasis<\/a> combines athletic speed stories from the Puma Complete saga of the 2000s<\/strong>, a time of visible new technologies that are now adapted as new urban trends and where tech meets vintage.<\/p>\n\n\n\n

This time, Puma reclaims its Sportartikelhersteller<\/strong> (meaning “sporting goods manufacturer”) label and pairs it with the irreverent style of Pleasures<\/strong>, a brand that draws all of its references from its native California, including punk, skate, hip hop, and hardcore from the Pacific coast.<\/p>\n\n\n\n

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We were inspired by all the activities that take up our time for the first Puma x Pleasures collection<\/strong>, but this time, we dare to stop the clock and search for the moments<\/strong> when minutes can turn into hours. Time does not exist for seemingly pointless tasks like finishing a puzzle, taking care of the plants, making breakfast, or setting aside some time to read.   <\/p>\n\n\n\n

The Puma x Pleasures Velophasis \u2018Layers\u2019 is constructed from over-dyed materials <\/strong>that have various shades of orange and black<\/strong> and appear to have been exposed to the sun and weather. It will be available at FOOTDISTRICT from 21 Octobe<\/a>r.<\/p>\n\n\n\n

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Once again, speed -this time in the form of a subjective factor- is the focal point of our campaign, which also features Puma and Pleasures.<\/p>\n","protected":false},"author":1,"featured_media":19095,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[65],"tags":[],"powerkit_post_featured":[4,7,5,6,8],"class_list":{"0":"post-17170","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-editorials"},"_links":{"self":[{"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/posts\/17170","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/comments?post=17170"}],"version-history":[{"count":3,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/posts\/17170\/revisions"}],"predecessor-version":[{"id":21260,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/posts\/17170\/revisions\/21260"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/media\/19095"}],"wp:attachment":[{"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/media?parent=17170"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/categories?post=17170"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/tags?post=17170"},{"taxonomy":"powerkit_post_featured","embeddable":true,"href":"https:\/\/blog.footdistrict.com\/en\/wp-json\/wp\/v2\/powerkit_post_featured?post=17170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}