{"id":16639,"date":"2019-10-19T16:47:44","date_gmt":"2019-10-19T14:47:44","guid":{"rendered":"https:\/\/blog.footdistrict.com\/?p=16639"},"modified":"2024-04-08T16:17:38","modified_gmt":"2024-04-08T14:17:38","slug":"footdistrict-and-k-way-linked-by-water","status":"publish","type":"post","link":"https:\/\/blog.footdistrict.com\/en\/footdistrict-and-k-way-linked-by-water\/","title":{"rendered":"FOOTDISTRICT and K-Way, linked by water"},"content":{"rendered":"\n

With water as the main inspiration, FOOTDISTRICT and K-Way launch a collaboration<\/strong> that connects Madrid and Barcelona.<\/p>\n\n\n\n

FOOTDISTRICT has found the perfect ally<\/strong> for the rainy season in K-Way, a collaboration that uses the French brand’s technical knowledge to connect the retailer’s two physical spaces in Madrid and Barcelona<\/strong>.<\/p>\n\n\n\n

K-WAY was founded on a Parisian idea<\/strong>, but its influence has spread far and wide, making lightweight, comfortable, waterproof, and foldable jackets a universal symbol of functionality, protection, and style. The use of ultra-lightweight, easy-to-fold fabrics in K-WAY’s design allows the garment to fold in on itself<\/strong>. Its functionality is what allowed it to become a street symbol.<\/p>\n\n\n\n

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\"footdistrict_kway_14\"<\/a><\/figure>\n\n\n\n
\"footdistrict_kway_13\"<\/a><\/figure>\n<\/figure>\n\n\n\n

A FOOTDISTRICT team travelled to Turin<\/strong>, where the brand’s archives are now located, to learn about the brand’s history and to try to recover part of its legacy through colour.<\/p>\n\n\n\n

Water serves as a metaphor for the functionality of K-Way.<\/strong> Because water is not only a threat to be avoided, but it is also an ally. The same factor that separates also promotes closeness. This collaboration resulted in one of their historic outerwear garments, the K-Way Le Vrai 3.0 Claude, named after the original garment’s creator, L\u00e9on-Claude Duhamel, in 1965.<\/strong><\/p>\n\n\n\n

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\"footdistrict_kway_11\"<\/a><\/figure>\n\n\n\n
\"footdistrict_kway_10\"<\/a><\/figure>\n\n\n\n
\"footdistrict_kway_9\"<\/a><\/figure>\n<\/figure>\n\n\n\n

This new edition employs colour blocks as symbols of Madrid and Barcelona.<\/strong> The asymmetrical design, with a grey sleeve representing Madrid and a golden sleeve representing Barcelona<\/strong>, pays homage to the essence of the two cities while emphasising their contrast. On the hood, the graphic design studio Wete Studio’s interpretation of the FOOTDISTRICT image.<\/p>\n\n\n\n

On the functional front, the jacket incorporates all of the features we have come to expect from the iconic Le Vrai 3.0 Claude<\/strong>, such as the unisex design with regular fit, the water-repellent and windproof material, the heat-sealed cover to prevent water from entering, and the tricolour zip, a true brand icon.<\/p>\n\n\n\n

The limited edition FOOTDISTRICT and K-Way<\/strong> will be available from 19 October 2019 at FOOTDISTRICT<\/a>.<\/p>\n\n\n\n

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\"footdistrict_kway_3\"<\/a><\/figure>\n\n\n\n
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\"footdistrict_kway_2\"<\/a><\/figure>\n\n\n\n
\"footdistrict_kway_6\"<\/a><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"

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